Rite Aid News

Rite Aid Stores Nationwide Now Carry David Babaii for Wildaid Eco-Friendly Hair Care Line Developed By Actress Kate Hudson and Hairstylist David Babaii

Innovative New Line of Products Formulated for All Hair Types are Sulfate Free, Paraben Free, Free from Animal Products and Free from ALL Animal Testing

CAMP HILL, PA (May 21, 2009) - Rite Aid has announced that the eco-friendly hair care line David Babaii for WildAid, developed by actress Kate Hudson and her hairstylist David Babaii, is now available in Rite Aid's nearly 4,900 stores nationwide. According to David Babaii, the David Babaii for WildAid products are sulfate free, paraben free, free from animal products and, most important of all, free from ALL animal testing.

David Babaii for WildAid is an innovative new line of hair care products formulated for all hair types and made from an exclusive blend of exotic and wild, natural and renewable ingredients including Blue Algae, White Ginger, Cupuacu Butter and Volcanic Ash. The WildAid brand has just received In Style Magazine's 2009 Best Beauty Buy Award for Best Green Hair Care Line.

The professional-quality products are available at affordable prices with a mission to support animal conservation by donating 10% of its profits to the global wildlife conservation organization, WildAid (see www.wildaid.org). The non-profit organization works with local governments to raise awareness and reduce the demand for threatened and endangered species worldwide.

The David Babaii for WildAid website at www.db4wildaid.com provides information about Kate, David and WildAid, detailed product information and step-by-step styling tips to achieve red carpet looks, as well as a nationwide store locator for convenient in-store shopping. By supporting the beauty in nature through their donation to WildAid, Babaii and Hudson demonstrate their brand`s philosophy, "It`s beautiful to be good."

WildAid is a non-profit 501(c)3 organization headquartered in San Francisco with representation in China, India, Galapagos, London and New York. Information is available at www.wildaid.org. WildAid's mission is to end the illegal wildlife trade within our lifetimes, allowing threatened species to recover to safe levels. WildAid's goal is a world in which local communities can improve their lives without destroying their environment, and where humanity can survive together with wildlife for generations to come.

Rite Aid Corporation is one of the nation`s leading drugstore chains with nearly 4,900 stores in 31 states and the District of Columbia with fiscal 2009 annual sales of more than $26.3 billion. Information about Rite Aid, including corporate background and press releases, is available through the company`s website at www.riteaid.com.

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Contact:

Media:Cheryl Slavinsky 717-731-6566