Rite Aid News

Spook-Tacular Savings at Rite Aid to Treat Halloween Shoppers

New In-Store "Fright Aid" Coupons Will Tempt Even the Thriftiest Trick-or-Treater

Camp Hill, PA (October 14, 2009) - To help customers get their spook on for less this year, Rite Aid is offering in-store "Fright Aid" coupons worth more than $30 off select merchandise including Halloween and fall seasonal goodies.

Smart shoppers can even use their Halloween receipts dated October 17 or earlier to earn additional savings of $5, $10 and $20 gift certificates through Rite Aid's Rake in the Savings program. Details are available at www.riteaid.com.

"We know many Americans are a bit spooked this year by all the gloomy economic news," said Bryan Shirtliff, Senior Vice President of Category Management at Rite Aid. "But we also know that Halloween is a fun time for many to bury their worries and dress up as someone - or something - else."

In the past, Saturday holidays such as this year's have meant increased interest in attending or hosting Halloween parties, Shirtliff adds. The National Retail Federation predicts the average Halloween shopper will spend $56.31 with total holiday spending reaching $4.75 billion.

Rite Aid's eclectic costume selection includes:

* Masks from the Saw and Halloween movies plus stocking-style skeletons and bleeding skulls

* Light-up witch and little princess costumes for the girls

* Creepy classics for boys including metallic demons, vampires and ninjas

* Costumes for girls including devils, duster maids and referees

* Angel costumes and accessories for tots and infants

Finish the fright with these accessories:

* Ice Princess or Black Pearl makeup kits, neon hair spray and clip-on devil horns

* Hand accessories including light-up swords, knives and magic wands

* Light-up accessories glowsticks, necklaces, flashing LED pins and even bunny ears

* Wigs styled for a clown, hippie, Marilyn Monroe or Hannah Montana costume

* Colorful patterned socks in 15 whimsical designs

A do-it-yourself haunted house collection includes:

* Screaming doormats, skulls, ravens and dangling decorations

* Tombstones, yard skeletons and scarecrows;

* Macabre accessories including severed limbs and drops of blood for the windows

* Pumpkin carving kits including glitter pens

* Frosted skull pitchers and glasses for parties

* Spooky colored light bulbs and black lights, and dorm-safe, LED flameless candles

* Orange LED tinsels and color-changing strings of skull lights

Don't forget the trick-or-treat sweets:

* Grab-and-go bags of individually wrapped chocolates, candy bars, M&Ms and Skittles

* Marshmallow treats from Peeps and Brach's shaped like ghosts and pumpkins

* Hershey's classics including Kit Kats, milk chocolate, Reese's and cookies 'n' cream bars

* Non-chocolates including Sponge Bob fruit snacks, sour candies and flavored Tootsie Rolls

* Candy alternatives including 100-calorie Act 3 popcorn balls, Chex Mix, chips or trail mix

* Special under-$1 section including Bat Dots, Ghost Dots, Creepy Peepers and cotton candy

* Crafts including coloring books, 20-count mini cans of Play-Doh and felt & marker projects

Have a ball all fall with:

* Happy Harvest Collection kitchen towels, oven mitts and other accessories

* Pastoral Americana decorations featuring barns, roosters, pumpkins and corn fields

* Four-foot yard scarecrows, ceramic pumpkins and leaf garlands

* Seasonal scents with pumpkin spice candles and aromatic reed diffusers

Rite Aid (NYSE: RAD) is one of the nation's leading drugstore chains with more than 4,800 stores in 31 states and the District of Columbia with fiscal 2009 annual sales of more than $26.3 billion. Information about Rite Aid, including corporate background and press releases, is available through Rite Aid's website at www.riteaid.com.

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Contact:

Investors:717-975-3710 or investor@riteaid.com

Media:Eric Harkreader 717-975-5713