New Products

Get perfectly even coverage without any streaks or mistakes with L'Oreal's True Match Roller^TM Perfecting Roll On Makeup.

The unique roller applicator seamlessly applies the perfect amount of makeup for smooth, even coverage and the ultimate airbrushed finish. And, the flexible applicator bends with all the hard-to-reach curves of your face. No streaks, no smudges, just picture-perfect skin. It's a whole new way to apply your foundation. Pick some up today at Rite Aid.

The lashes of your dreams are no longer an illusion! Introducing L'Oreal's new Concentrated Lash Boosting Serum.

Get visibly fuller, thicker natural lashes with less lash fall-out when removing makeup. The Concentrated Lash Boosting Serum's breakthrough formula contains Centella Asiatica Extract and Arginine to reinforce, condition, and protect each lash. Apply daily under your mascara and at night to bare lashes to transform your natural lashes, and see more lashes in just 4 weeks!*

*Consumers found lashes appear multiplied with daily application of mascara and twice daily application of serum: underneath mascara and on bare lashes overnight.

Wishing for longer, lusher lashes? L'Oreal's new Double Extend Lash Boosting Mascara is the revolutionary new way to see them in 2 simple steps.
Step 1: The Lash Boosting Primer is serum-infused to boost lash condition. It contains a pro-keratin complex that fortifies lashes and maximizes their appearance.

Step 2: The Ultra-Lengthening Mascara Topcoat coats and lengthens lashes instantly, for an up to 80% longer, clump-free fringe.

Each lash boosting product contains a unique pro-keratin complex of fortifying amino acids, Panthenol and Ceramide to boost lash health, making bare lashes smoother and shinier. Arginine, one of the principle amino acids found in Keratin (the main component of hair and lashes), to reinforce and protect lashes. And Centella Asiatica, a plant extract, to help condition lashes. Pick up some today at Rite Aid.

Create the ideal canvas for foundation application with NEW Instant Age Rewind Primer Skin Transformer

Achieve the best results and longest wear from your makeup by priming your skin and creating a perfectly smooth surface. Lines, wrinkles, pores and imperfections instantly become less visible, leaving a subtle, youthful glow. One colorless shade, suitable for all skin tones and types is available now at Rite Aid.

NEW Instant Age Rewind The Eraser Treatment Makeup

Instantly erase fine lines, creases and age spots with Instant Age Rewind The Eraser, the anti-aging makeup with a convenient, built-in micro-corrector applicator. The super-concentrated formula with goji berry and collagen smoothes imperfections on the surface, while tightening and improving your skin's elasticity. The SPF 18 sunscreen helps protect your skin from sun damage. Pick up some today at Rite Aid.