New Products

Introducing M5 Magnum - the new 5-blade razor offers superior value - exclusively at Rite Aid.

This new 5-blade razor gives you the closest, smoothest shave possible. There's even a trimmer on the back for sideburns and beards. The smartest thing about it is the price. The M5 is part of the exclusive Rite Aid Brand line. So you're guaranteed the same quality as the leading 5-blade razor at a fraction of the cost. Really guaranteed. If you don't love it, you can bring it back for a full refund.
This week, as a special introductory offer, you can actually get an M5 Magnum Razor at Rite Aid for free after Single Check Rebate.  Give the new M5 Magnum Razor a try. It's sharp. It's smooth. And for a limited time, it's even free, only at Rite Aid.  

Rite Aid Brand Rx Suncare line, protection for a fraction of the cost.

The Rx Suncare line is competitive with brands found at high-end specialty retailers in terms of quality but priced much lower. Seven products carry the prestigious Skin Cancer Foundation Seal of Recommendation as an effective UV sunscreen with a sun protection factor (SPF) of SPF 30 to SPF 50 and anti-aging vitamins.  All items in Rite Aid's new Rx Suncare line are fragrance free, non-comedogenic (does not block pores), provide stabilized broad spectrum protection and are supplemented by antioxidant vitamins. Products include the following:

• - Rx Suncare Lip Balm Sunblock, SPF 45, 1.5 oz.
• - Rx Suncare Faces Sunblock, SPF 50, 4 oz.
• - Rx Suncare Advanced Protection, SPF 30, 6 oz.
• - Rx Suncare Advanced Protection, SPF 50, 6 oz.
• - Rx Suncare Sport Sunblock SPF 50, 6 oz. (highly water resistant)
• - Rx Suncare Kids Sunblock, SPF 50, 6 oz.
• - Rx Suncare Advanced Protection Continuous Spray, SPF 30, 6 oz.
• - Rx Suncare Burn Relief Mask, 6 oz.

Pick up some Rx Suncare products at Rite Aid today!

Olay Pro-X.  Potent.  Proven.  Professional

Looking for clinically proven results in 28 days* with revolutionary skin care technology? Olay's new professional strength formula resignals your skin by increasing surface turnover and repairing the moisture barrier so it performs more like it did when it was younger.  And younger-acting skin leads to younger looking skin.

The Starter Kit includes:

• Age Repair Lotion - For sun protection, moisturization, and anti-aging benefits.
• Eye Restoration Complex - A specialized treatment that improves the look of dark circles, puffiness and crow's feet.
• Wrinkle Smoothing Cream - Smoothes uneven textures with moisture combating the look of fine lines and wrinkles.

Also available**

• Discoloration Fighting Complex
• Deep Wrinkle Treatment
• Eye Restoration Complex
• Hydra Firming Cream

*Discoloration Fighting Concentrate reduces appearance of discoloration in eight weeks.

** Olay Pro-X Products are only available in select stores.

Experience radiance and hydration all swirled together with Herbal Essences Hydralicious.

Introducing Herbal Essences Hydralicious.  Three new shampoo and conditioner collections that deliver customized levels of conditioning for each hair type.

• Featherweight - for hair that needs body.
• Self-Targeting - for hydration from root to tip.
• Reconditioning - for dry, damaged or frizzy hair.

Come into Rite Aid and find the right one for you!

Experience absorbency like never before with Always Infinity

New Always Infinity is Made with Infinicel^TM, a material that absorbs ten times its weight, yet feels amazingly light.  The new technology helps guide fluid into the core.  The form-fitting channels ensure a better fit while the wider back provides increased coverage.  It also has a dual-wing design for even more added protection.  And, for your comfort, the Always Infinity has an ultra-soft top sheet.  Pick up some today at Rite Aid.