To reach a member of the corporate communications department directly, members of the press are invited to call either (717) 975-5718 or (717) 975-5713. You can also find recent Rite Aid press releases below.
Rite Aid Introduces Exclusive Hair Care Line, 411: Hair Info, At Stores Nationwide
New Line Couples Salon Quality Products with Hair Care Advice from Stylists and Professionals
CAMP HILL, PA, June 4, 2002 - In response to a growing demand for professional and salon-inspired hair care products, Rite Aid Corporation (NYSE, PCX: RAD) today announced the launch of 411: Hair Info, an exclusive salon style hair care line, at its nearly 3,500 stores nationwide. The line features a toll free telephone number offering consumers information on hair care and styling tips from hair care professionals and stylists.
"411: Hair Info was developed to offer our customers a high quality, salon-style product and at the same time address their desire for information on hair care," said Jim Mastrian, senior executive vice president of marketing for Rite Aid.
The salon style 14-item line with chic packaging and botanical formulations features shampoos, conditioners and styling aids including curl crhme, curl spray, straightening serum and hydrating styling crhme (prices range from $4.99 to $6.99). Many of the items are also offered in two-ounce trial size containers for $1.99.
"411: Hair Info capitalizes on three major hair trends--volumizing, moisturizing and styling. Unlike other brands that can sometimes cause confusion with so many different choices, 411: Hair Info features products that clearly and simply address consumers' most common needs," says Kathy Horton, Rite Aid's category manager for hair care.
The 411: Hair Info toll fee number, 1-877-4-411-INFO, is open Monday through Friday from 8am until 5pm Central Time and is staffed by stylists and hair care professionals. Starting June 7, the line will be open until 7pm Central Time. The 411: Hair Info web site, www.411hairinfo.com, also offers hair styling tips, trends and product information.
411: Hair Info will be merchandised in Rite Aid's shampoo aisle with other professional hair care brands. The line will be marketed through weekly advertising circulars and in store signage.
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