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Rite Aid Foundation Awards $2 Million To 2019 Class Of Kidcents Charities

416 Charities Will Each Receive a $5,000 Grant to Improve the Health and Wellbeing of Children

CAMP HILL, Pa. (Jan. 22, 2019) - As part of its ongoing efforts to improve the lives of children in the communities it serves, The Rite Aid Foundation is welcoming a new class of charities into its KidCents program for 2019, offering grants to nonprofits that advance the health and wellbeing of children. A total of 416 charities will receive a $5,000 KidCents grant, totaling more than $2 million.

"The Rite Aid Foundation is committed to making a meaningful and lasting difference in the communities we serve. Improving the health and wellbeing of children is a critical component of that commitment," said Tracy Henderson, director of The Rite Aid Foundation and charitable giving initiatives. "From empowering young girls to succeed to providing a safe place for children to stay, this year's charities provide valuable services in their communities. We are proud to provide them with additional funding to make an even greater impact on the children they serve."

The 2019 class includes 145 charities who are participating in the KidCents program for the first time. The selected charities' programs encompass a wide variety of projects that advance children's health and wellbeing, promote academic growth and support a safe environment to live and grow. Some of those programs include:

  • Cheff Therapeutic Riding Center, Augusta, Mich.: This nonprofit uses equine assisted activities, therapies and education to enhance the lives of individuals living with special needs.
  • Girls on the Run of Greater Susquehanna Valley, Williamsport, Pa.: This nonprofit inspires young girls to recognize their inner strength and celebrate what makes them one-of-a-kind. Trained coaches lead small teams through research-based curricula, which include dynamic discussions, activities and running games. 
  • Hannah's House, San Diego, Calif.: This nonprofit and family center provides a safe place for children in the middle of custody disputes, allowing them to come together with their parents in a supportive and protective environment.

Visit for more information on the entire 2019 class of KidCents charities.

"We are incredibly honored to be selected to join The Rite Aid Foundation's 2019 Class of KidCents charities," said Tara East, executive director of Cheff Therapeutic Riding Center in Augusta, Mich. "For nearly half a century, Cheff has provided horses, healing, laughter and fun to individuals with special needs, helping them to accomplish amazing things. As a KidCents charity, we look forward to doing even more to enhance the lives of our clients." 

This year's charities were selected in partnership with Rite Aid associates who live and work in communities served by Rite Aid with a goal to positively impact the children living in those communities. In addition to a one-time $5,000 KidCents grant, each charity also will have access to a variety of funding opportunities throughout 2019. 

"We believe that every girl is inherently full of power and potential. Enhancing their health and wellbeing, ensuring academic growth and providing a safe environment, which are the three focus areas of the KidCents program, are critical to empowering girls to reach their full potential," said Shannon Butters, executive director of Girls on the Run of Greater Susquehanna Valley. "We strive to lift up and inspire girls in our community and are extremely grateful to The Rite Aid Foundation for their tremendous support in helping us continue to assist and better the lives of our girls." 

Through the KidCents program, members of Rite Aid's loyalty program, wellness+ rewards, can round up their in-store or online purchases to the nearest dollar and donate their change to KidCents. Members can also choose to direct their change to a specific KidCents charity by visiting Through KidCents' Step fund, The Rite Aid Foundation provides a matching donation of $500 for every $500 a charity raises in contributions through the wellness+ rewards program, up to a maximum of $5,000. For more information, visit

Since its inception in 2001, The Rite Aid Foundation has awarded more than $50 million to nonprofit organizations. Additionally, Rite Aid, through the efforts of its customers, supplier partners and associates, has also raised more than $87 million for Children's Miracle Network Hospitals across the country since 1994. 

Rite Aid Corporation (NYSE: RAD) is one of the nation's leading drugstore chains with fiscal 2018 annual revenues of $21.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company's website at



Media: Pete Strella 717-975-5718