News Room

To reach a member of the corporate communications department directly, members of the press are invited to call either (717) 975-5718 or (717) 975-5713. You can also find recent Rite Aid press releases below.

Rite Aid Stores Nationwide Helping Busy Easter Bunnies Get Ready for the Big Hop

Smart Bunnies Can Save Even More at Rite Aid with Exclusive Facebook Coupons and Easter Trivia Twitter Contests 

CAMP HILL, Pa. (March 18, 2013) - To help busy bunnies make quick work of their Easter preparations, Rite Aid stores nationwide are stocked with all sorts of candy, baskets, décor, toys and novelties plus garden gadgets and yard toys to herald the start of spring. Before visiting one of the 4,600-plus Rite Aid stores, shoppers can get in the festive and saving spirit at Rite Aid's Facebook page, which is offering decorating tips, print-at-home coupons and hints on wining one of several Twitter contests @riteaid is holding to give away fun Easter prizes.

To win one of several Twitter trivia contests being held every week now through Easter, customers need only visit and follow to watch for hour-long trivia contests. Once the question is posed, they can get hints at the answer by visiting Rite Aid's Facebook page at While there, they can check out tips to craft their own Easter baskets or get recipes featuring one of the most famous holiday treats, marshmallow PEEPS. Rite Aid's Facebook visitors can also hunt for virtual Easter eggs, which crack open to reveal exclusive coupons for basket-worthy products including beauty supplies, toys, crafts and sweets.

With coupons in hand, shoppers can fill a basket fast with value-packed items including cartons of Melster marshmallow eggs and giant chocolate bunnies. Or grab a bag of pastel HERSHEY'S KISSES, REESE'S Peanut Butter Eggs or Bunny Mix Easter M&M'S. For chocolate alternatives, Rite Aid offers SweeTARTS Chicks, Ducks & Bunnies, and a rainbow of jelly bean colors and flavors. For fun treats, consider novelty candies including Lip Pops bunny lips and Easter PEZ dispensers. And don't forget Easter staples such as Cadbury Eggs, PEEPS and Russell Stover marshmallow eggs.

To wow the kids on the big day itself, Rite Aid offers stand-alone baskets in traditional wicker, Hello Kitty or plush bunny designs. Procrastinators can make Easter shopping a snap with prefilled baskets loaded with candy and toys including Spider-Man, Sponge Bob and M&M'S designs. And don't forget the Easter grass including glittery and even edible varieties. Rite Aid's private label HOME is once again offering great value on baskets, Easter grass, plush toys and prefilled or fillable Easter eggs - including the returning favorite Crazy Eggs, which smile, laugh and make silly faces.

For eggs of a homemade variety, this year's crop of egg dyes and texture kits includes glitter, sequins and stamps kits in five colors and designs. Add flair with Easter door wreaths, 24-inch standing bunnies and gel Easter stickers to decorate car and home windows. Even baby can get in on the bunny fun with My 1st Easter bibs, soft bunny ears, plus yellow chick hats and booties. To keep them playing long after the egg hunt, Rite Aid's toy selection includes bubble wands, Beanie Babies, and light-up chicks and bunnies. When it's time to take the fun outdoors, Rite Aid's Kids Stuff private brand toys includes bright bird-shaped kites, lawn bowling sets, horseshoes and ring toss.

With the kickoff to gardening season just around the corner, Rite Aid shelves are stocked with enough accessories to liven up any garden including decorative planters, garden figurines, bird feeders, wind chimes and spinners. To kick the garden gadgetry up a notch, Rite Aid offers a range of outdoor fountains and lighting including solar-powered devices.

Rite Aid Corporation (NYSE: RAD) is one of the nation's leading drugstore chains with more than 4,600 stores in 31 states and the District of Columbia and fiscal 2012 annual revenues of $26.1 billion. Information about Rite Aid, including corporate background and press releases, is available through the company's website at




Media: Eric Harkreader 717-975-5713