Item No. 0365506

Photo of Axe Messy Look Matte Gel, 6 fluid oz, 1 Tube

Axe Messy Look Matte Gel - 6 fl oz


Availability: Out of Stock

Save more with card

Earn $2 wellness+ BonusCash when you buy 2 eligible items

Show All

Limit 4 per card
Expires: 6/29/2019

With 24-hour shine-free hold and that just-out-of-bed look, Axe Messy Look Matte Gel lets you achieve the look you want without hardness. Like all Axe products, it's designed to help you look and smell good easily and quickly. Specially made for that intentionally messy look that's casual and sexy throughout your day. Comes in 6-ounces.

Features & Benefits:

  • Helps guys look, smell, and feel their best
  • 24-hour, shine-free hold
  • Styles hair minus the crunch and flakes
Axe Messy Look Matte Gel - 6 fl oz is rated 4.0 out of 5 by 180.
Rated 5 out of 5 by from Great matte style gel Great matte finish hair gel - love how easy it is to use and apply, holds my hair all day, and provides a messy look with texture without being stiff or heavy on my hair. I found it is very hard to find a matte finish hair product that is also easy to use and apply for thinner hair. I have tried several of the expensive, "salon" brands of fibers, cremes, clays and felt like I was pulling my hair out when applying, and they all looked very clumpy and greasy. This is the best gel product that I have found. Please do not discontinue this product!
Date published: 2017-04-07
Rated 1 out of 5 by from Terrible! Not like the Original AXE!!! Listen to your customers. This product is terrible. Bring the original GUM back. Quit producing this lousy product. This product provides a "wet" and "shine" look. Not even close to the GUM. It does not hold all day as advertised. Provides a heavy feel to my hair style. My advice, and I hope you take it, is bring back the styling gum which provides a true messy look with matte finish. I am in the market and looking for a new product until the GUM is back.
Date published: 2016-08-24
Rated 1 out of 5 by from Huge Downgrade to the Original I've been using Axe for a few years now and this new formula is nothing like the original. I have thick short/mid length hair and the original was perfect for keeping it in place all day (and even looked good the next morning). This replacement is no where near as strong and i need to use 2x what i used to just to get close to the same effect i had with the original - not to mention, the scent is completely different, not in a good way. bring back the gum!
Date published: 2016-07-25
Rated 5 out of 5 by from Love the compact, classic, gel squeeze bottle of this product. The formula is not sticky really, which is amazing because I am not a fan of tacky, sticky gels. The product itself is very lightweight and the scent is mild, but powerful enough for someone in close proximity to smell how awesome it is. It also is not greasy or oily. This is a great formula and a great gel. As far as the hold on it, I don't have very long hair, so I cannot attest to it holding longer hair, but for short hairstyles, it's great. I like that you can style your hair up or down with the product. Great job, Unilever. [This review was collected as part of a promotion.]
Date published: 2018-01-22
Rated 1 out of 5 by from Give us the Messy GUM back! I have bought the Axe Messy gum for years until recently you guys did away with it. I used it for years and can't find anything that works for me. Please bring it back - this is nowhere near the same!
Date published: 2016-04-04
Rated 1 out of 5 by from Worthless I bought this thinking it was going to be close to what the GUM was. I am very disappointed. Why get rid of something that worked so well? Looks like you lost a customer until I see GUM back on the shelves. This other stuff is a waste of my money. Doesnt hold any where near what GUM did for me. I'm saying it use to hold all day now this holds for about 1 hour.
Date published: 2016-08-28
Rated 1 out of 5 by from Bring back the Messy Look Gum - Gel falls short Geez, why retire the perfectly good Messy Look Gum product? If you're like me and have fine, fly-away hair, the Messy Look Gum was a perfect solution. Now, the only nearest performing product is the got2b Thickening Styling Cream. It looks like there are many others with the same sentiment. Hey, what do we know? We're just customers!
Date published: 2016-08-09
Rated 1 out of 5 by from BRING BACK THE GUM This gel is way too thin, and there's no way EVER it could create a "messy" look. It doesn't have any hold at all on my thin (but thick, full, heavy) hair. It just makes shine, which is not what I want! PLEASE LISTEN TO YOUR CUSTOMERS and bring the GUM back!
Date published: 2016-10-14
  • y_2019, m_6, d_23, h_22
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_180
  • loc_en_US, sid_0365506, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_riteaid
  • bvseo_sdk, p_sdk, 3.2.1
  • CLOUD, getContent, 48.23ms
Height 7.2 inches
Width 3 inches
Depth 1.91 inches
Product Weight 6 fluid oz
Unit Price $52.21 per QUART Gel (on regular retail)
Name Axe Messy Look Matte Gel - 6 fl oz
Available Online
Package Count 1
Container Type tube
Form Gel
Model 33997
Indications Hair styling
Country of Manufacture United States
Ingredient Preference Made in the USA
Use finger-tip amount, rub vigorously between fingers, rake thoroughly through damp hair in a side-to-side motion.
Water/Aqua/Eau, Acrylic Acid/Vp Crosspolymer, Silica, Riethanolamine, Polyquaternium- 11, Vp/Va Copolymer, Polyquaternium-69, Fragrance/ Parfum, Dmdm Hydantoin, Sodium Chloride, Disodium Edta, Dehydroxanthan Gum, Butylene Glycol, Iodopropynyl Butylcarbamate