Item No. 0311395

Photo of Feria Bleach Blonding, Extra Bleach Blonde 205 1 application

Feria Bleach Blonding, Extra Bleach Blonde 205 1 application

$10.49
• Feria

Availability: Usually ships in 1 business day

Save more with card
BonusCash
$5.00

Earn $5 wellness+ BonusCash when you buy $20.00 of eligible items

Show All

Limit 2 per card
Expires: 10/26/2018
Details

Get sun-filled beach blonde hair in just one step without an appointment with Feria Bleach Blonding in Extra Bleach Blonde 205. The 1-step lightening system transforms medium blonde to light brown hair into extremely light blonde while gently conditioning and helping protect hair as it lightens. The Shimmer Boost Hydrating Conditioner deeply conditions and works to keep your hair glimmering with a long lasting shimmer.

Features & Benefits:

  • Multi-faceted shimmering permanent hair color
  • Deep conditioning formula
  • Inspired by cutting-fashion
Reviews
Feria Bleach Blonding, Extra Bleach Blonde 205 1 application is rated 3.1 out of 5 by 1675.
Rated 4 out of 5 by from Silky smooth results but darker than expected I wanted a pinkish tone to my medium blonde hair so I used L'Oreal's Feria 822 Rose Gold. It covered my gray roots really well and left my hair feeling smooth and silky. It's a bit more burgundy than I wanted and of what is pictured on the color box. Also, I noticed highlights of rose blonde hair in my hair - not sure if that was where I didn't color it well, or is that the color of the product. I have chemically colored my hair before and my hair is baby fine so maybe it absorbed more color than other types of hair. The rose gold color that I want will probably appear in about three weeks to a month after I have washed my hair several times.
Date published: 2017-05-12
Rated 5 out of 5 by from The best hair color I've ever had! The platinum blond with no ammonia that colors 6 shades lighter is absolutely amazing! I highly recommend Féria no ammonia blond hair dyes! The best hair color dye I've ever tried! And I've been coloring my hair blond for 13 years. Beautiful icy platinum blond color, shimmering, just as promised on the box! My hair are soft and no grassiness!! I'm extremely happy with the results! The color is not messy, doesn't smell, doesn't burn the scalp! My hair are not damaged at all! If you do everything that says on the instruction and match your hair color correctly, you will have excellent results! Thank you L'Oréal!!!
Date published: 2017-08-17
Rated 5 out of 5 by from Féria lavender I bought Féria lavender when I was visiting my daughter in Tn. over Halloween. It turned out so nice and is now a month later and the color is washing out slowly. I am 70 and have white hair and I have use Féria for ever, I started using it when my hair was turning light and I would run it through my hair (not all over) just to get some color.. I am from Ohio and can not fine the lavender. I can not tell you how many people come up to me to tell me how much they love my hair color,it has been fun so I'm going to keep the color through the holidays, I will have to order it on line.I can only wear certain color clothing but that's just fine with me...
Date published: 2016-11-18
Rated 4 out of 5 by from Love L'Oreal So probably wondering why I gave only 4 stars if I love L'Oreal. Mainly because I wish they had a line of non-traditional DIY colors that covered grey well. Though not recommended for those with grey hair, I've been using Feria Metallics Rose Gold. I personally like it but my white/grey hair mostly frames my face and ends up looking fairly pink. It's a beautiful color on the rest of my hair that is still dark blonde. Might have to switch at some point due to the conservative expectations of the type of job I have...but as usual coverage and color are what I expected and I will likely stick with L'Oreal. Whenever I have switched, I always end up switching back.
Date published: 2017-04-27
Rated 3 out of 5 by from Great color, but washes out! I have used Power Violet V48 twice now, and am a bit disappointed. I have always loved Féria hair dyes, so when I decided I wanted to try a bolder color, Féria was my first choice. This shade washes out and does not last long at all. Each time I wash my hair, I see more washing out. It only looks good for a few days, maybe a week at the most. After it washed out the first time, I decided to leave it in longer the second time. It still washed out just as quickly. The only reason I am giving it 3 stars is because I love the color. Next time I will try a different brand. [This review was collected as part of a promotion.]
Date published: 2016-10-04
Rated 1 out of 5 by from So Disappointed! I bought V48 Violet Vixen 2 days ago, 2 boxes worth because my hair is quite long and I wanted to make sure i had enough. I used the dye today, and followed the instructions. I have been dying my hair for 10 years, so I know wht I am doing. I was a dirty blonde (my natural hair, i haven't dyed it in a year) before this dye, so I knew it should have taken even if it turned out a little lighter. After I dried it, I realized that it was patchy. Blonde splotches where apparently the dye just didn't work. I have been using Loreal for a long time, but I have never been this disappointed in one of their products.
Date published: 2016-09-30
Rated 5 out of 5 by from How many compliments can you take? I have been using this color # 36 Chocolate Cherry for over 4 year. I get the most compliments..... EVERY SINGLE TIME. I have black hair, the grey hair serves as a great highlight. My macho "COP" husband colors it every time to save me hundreds of dollars and it's a running joke when I get a compliment on it.I have been all over the world with this color and get compliments. My photos don't do it justice, but I have a few Facebook pics all over the world, I just can't say enough about this color. Thank you for bringing some flair, excitement and youth (because I am not ready to grow up) to my life.
Date published: 2018-04-13
Rated 1 out of 5 by from Don't waste your money! Purchased this product today and was super excited about it. I had let my hair go to its natural color (medium brown) after having my kids and was ready to embrace my wild side again (I was sick of the mom look.) I followed every direction exactly how it was written. I rinsed my hair and all the violet must have washed out! Not even a hint of the color was in my hair! I am left with a very dull black/brown color with no excitement to it whatsoever! I'm really disappointed in the quality of this product and definitely not recommend this to anyone. Save your time and money because this is a horrible hair dye
Date published: 2017-03-26
  • y_2018, m_10, d_21, h_15
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_1675
  • loc_en_US, sid_0311395, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_riteaid
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 47.37ms
  • REVIEWS, PRODUCT
Specs
Height 1
Width 1
Depth 1
Unit Price $10.49 per EACH (on regular retail)
Sub Brand Loreal Feria
Available Online
Extended Size 1 application
Directions
Read and follow the insert. Store between 50 and 80 degrees F.
Ingredients
Shimmering Developing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid. Shimmering Lightening Powder: Potassium Persulfate, Sodium Persulfate, Ammonium Chloride, Sodium Silicate, Sodium Metasilicate, Silica, EDTA, Polydecene, Sodium Lauryl Sulfate. Shimmering Oil: Deceth-3, Deceth-5, Aqua/Water/Eau, Oleic Acid Propylene Glycol, Oleth-30, Ammonium Hydroxide Oleyl Alcohol, Hexylene Glycol, Parfum/Fragrance. Shimmer Boost Hydrating Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Trideceth-12, Chlorhexidine Dihydrochloride, Camellia Sinensis/Camellia Sinensis Leaf Extract, Methylparaben, Cetrimonium Chloride, Parfum/Fragrance.

Safety
Keep out of reach of children. Avoid contact with eyes and skin. This product contains persulfates and other ingredients which may cause serious irritant, respiratory and/or allergic reactions. Do not inhale or ingest. Prepare and use only in well-ventilated area. Enclosed insert contains important health and safety information. Read accompanying directions completely prior to use. Do not use on relaxed hair.