Item No. 0308534

Photo of Feria Permanent Haircolor Gel, Warmer, Rich Auburn True Red R68 1 application

Feria Permanent Haircolor Gel, Warmer, Rich Auburn True Red R68 1 application

Shop all L'Oreal
$10.79
• Feria Power Reds

Free Shipping When You Spend $34.99

Availability: Usually ships in 1 business day

Save more with card
On Sale
$8.99

For eligible items

Expires: 2/23/2019
Details

Get caught shimmering with the multi-faceted pure shimmer colour of Feria Permanent Haircolour Gel. The cutting edge fashion inspired Ruby Rush Rich Auburn True Red colour has three times the highlights for a prismatic warm shade that boosts auburn tones with Power Reds. Custom blended by master colorists, each shade shimmers with its own unique highlights and deeply conditions with its wonderfully aromatic scent and silk and shimmer deep conditioning formula. Your color stays glittering for longer with the shimmer boost hydrating conditioner.

Features & Benefits:

  • Multi-faceted shimmering permanent hair color
  • Deep conditioning formula
  • Inspired by cutting-fashion

Allure the beauty expert 2014

Reviews
Feria Permanent Haircolor Gel, Warmer, Rich Auburn True Red R68 1 application is rated 3.1 out of 5 by 1755.
Rated 4 out of 5 by from Silky smooth results but darker than expected I wanted a pinkish tone to my medium blonde hair so I used L'Oreal's Feria 822 Rose Gold. It covered my gray roots really well and left my hair feeling smooth and silky. It's a bit more burgundy than I wanted and of what is pictured on the color box. Also, I noticed highlights of rose blonde hair in my hair - not sure if that was where I didn't color it well, or is that the color of the product. I have chemically colored my hair before and my hair is baby fine so maybe it absorbed more color than other types of hair. The rose gold color that I want will probably appear in about three weeks to a month after I have washed my hair several times.
Date published: 2017-05-12
Rated 5 out of 5 by from The best hair color I've ever had! The platinum blond with no ammonia that colors 6 shades lighter is absolutely amazing! I highly recommend Féria no ammonia blond hair dyes! The best hair color dye I've ever tried! And I've been coloring my hair blond for 13 years. Beautiful icy platinum blond color, shimmering, just as promised on the box! My hair are soft and no grassiness!! I'm extremely happy with the results! The color is not messy, doesn't smell, doesn't burn the scalp! My hair are not damaged at all! If you do everything that says on the instruction and match your hair color correctly, you will have excellent results! Thank you L'Oréal!!!
Date published: 2017-08-17
Rated 5 out of 5 by from Féria lavender I bought Féria lavender when I was visiting my daughter in Tn. over Halloween. It turned out so nice and is now a month later and the color is washing out slowly. I am 70 and have white hair and I have use Féria for ever, I started using it when my hair was turning light and I would run it through my hair (not all over) just to get some color.. I am from Ohio and can not fine the lavender. I can not tell you how many people come up to me to tell me how much they love my hair color,it has been fun so I'm going to keep the color through the holidays, I will have to order it on line.I can only wear certain color clothing but that's just fine with me...
Date published: 2016-11-18
Rated 4 out of 5 by from Love L'Oreal So probably wondering why I gave only 4 stars if I love L'Oreal. Mainly because I wish they had a line of non-traditional DIY colors that covered grey well. Though not recommended for those with grey hair, I've been using Feria Metallics Rose Gold. I personally like it but my white/grey hair mostly frames my face and ends up looking fairly pink. It's a beautiful color on the rest of my hair that is still dark blonde. Might have to switch at some point due to the conservative expectations of the type of job I have...but as usual coverage and color are what I expected and I will likely stick with L'Oreal. Whenever I have switched, I always end up switching back.
Date published: 2017-04-27
Rated 3 out of 5 by from Great color, but washes out! I have used Power Violet V48 twice now, and am a bit disappointed. I have always loved Féria hair dyes, so when I decided I wanted to try a bolder color, Féria was my first choice. This shade washes out and does not last long at all. Each time I wash my hair, I see more washing out. It only looks good for a few days, maybe a week at the most. After it washed out the first time, I decided to leave it in longer the second time. It still washed out just as quickly. The only reason I am giving it 3 stars is because I love the color. Next time I will try a different brand. [This review was collected as part of a promotion.]
Date published: 2016-10-04
Rated 1 out of 5 by from So Disappointed! I bought V48 Violet Vixen 2 days ago, 2 boxes worth because my hair is quite long and I wanted to make sure i had enough. I used the dye today, and followed the instructions. I have been dying my hair for 10 years, so I know wht I am doing. I was a dirty blonde (my natural hair, i haven't dyed it in a year) before this dye, so I knew it should have taken even if it turned out a little lighter. After I dried it, I realized that it was patchy. Blonde splotches where apparently the dye just didn't work. I have been using Loreal for a long time, but I have never been this disappointed in one of their products.
Date published: 2016-09-30
Rated 5 out of 5 by from How many compliments can you take? I have been using this color # 36 Chocolate Cherry for over 4 year. I get the most compliments..... EVERY SINGLE TIME. I have black hair, the grey hair serves as a great highlight. My macho "COP" husband colors it every time to save me hundreds of dollars and it's a running joke when I get a compliment on it.I have been all over the world with this color and get compliments. My photos don't do it justice, but I have a few Facebook pics all over the world, I just can't say enough about this color. Thank you for bringing some flair, excitement and youth (because I am not ready to grow up) to my life.
Date published: 2018-04-13
Rated 1 out of 5 by from Don't waste your money! Purchased this product today and was super excited about it. I had let my hair go to its natural color (medium brown) after having my kids and was ready to embrace my wild side again (I was sick of the mom look.) I followed every direction exactly how it was written. I rinsed my hair and all the violet must have washed out! Not even a hint of the color was in my hair! I am left with a very dull black/brown color with no excitement to it whatsoever! I'm really disappointed in the quality of this product and definitely not recommend this to anyone. Save your time and money because this is a horrible hair dye
Date published: 2017-03-26
  • y_2019, m_2, d_23, h_24
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.11
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_1755
  • loc_en_US, sid_0308534, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_riteaid
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 46.78ms
  • REVIEWS, PRODUCT
Specs
Height 6.6
Width 3.57
Depth 2.78
Unit Price $10.79 per EACH (on regular retail)
Name Feria Permanent Haircolor Gel, Warmer, Rich Auburn True Red R68 1 application
Sub Brand Loreal Feria Power Reds
Available Online
Extended Size 1 application
Directions
Read and follow the insert. Store between 50 and 80 degrees F.
Ingredients
Shimmering Conditioning Permanent Color Gel Aqua/Water, PEG-4 Rapeseedamide, Alcohol Denat, Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanolamine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Polyquaternium-6, Oleyl Alcohol, Parfum/Fragrance, 4-Amino-2-Hydroxy-Toluene, P-Aminophenol, Ammonium Thiolactate, Erythorbic Acid, P-Phenylenediamine, EDTA, Polyquaternium-24, 2-Methyl-5-Hydroxethylaminophenol, 6-Hydroxyindole, Resorcinol. Colour Booster: Aqua/Water, Basic Red 51, Basic Yellow. Aromatic Shimmer Serum: Helianthus Annuus/ Sunflower Seed Oil, Parfum/Fragrance. Shimmering Conditioning Developer Creme: Aqua/ Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate. Shimmer Boost Hydrating Conditioner: Aqua/Water, Cyclopentasiloxane, Cetearyl Alcohol, Candelilla Cera/Candelilla Wax, Cetyl Esters, Dimethiconol, Parfum/Fragrance, Phenoxyethanol, Polyquaternium-37, PEG-150/Stearyl Alcohol/SMDI Copolymer, Paraffinum Liquidum/Mineral Oil, Methyl-Paraben, PEG-150 Distearate, Hydroxypropyl Starch Phosphate, PPG-1 Trideceth-6, Chlorhexidine Dihydrochloride, Aloe Barbadensis/Aloe Barbadensis Leaf Juice, Propylene Glycol, Camellia Sinensis/Camellia Sinensis Leaf Extract. Conditioning Shampoo: Aqua/Water, Disodium Cocoamphodipropionate, PPG-5-Ceteth-10 Phosphate, Sodium Lauryl Sulfate, PPG-12-PEG-50 Lanolin, Glycol Distearate, Polyquaternium-10, Phosphoric Acid, Cocamide MIPA, Parfum/Fragrance, Tartaric Acid, Methylparaben, Quaternium-15, Propylene Glycol, Propylparaben, Citronellol, Hexyl Cinnamal, Butylphenyl Methylpropional, Linalool, Amyl Cinnamal, Fragaria Vesca/Strawberry Juice, Rubus, Idaeus/Raspberry Juice, Pyrus Malus/Apple Juice, Citrus Limonum/Lemon Juice.

Safety
Haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: Do not use if: you have already had a reaction to a haircolor product; you have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Keep product out of the reach of children. Do not apply on children. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.