Item No. 0316952

Photo of Feria Permanent Haircolour Gel, Permanent, Deep Burgundy Brown 36 Warmer 1 application

Feria Permanent Haircolour Gel, Permanent, Deep Burgundy Brown 36 Warmer 1 application

• Feria

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Get caught shimmering with the multi-faceted pure shimmer colour of Feria Permanent Haircolour Gel. The cutting edge fashion inspired Chocolate Cherry Deep Burgundy Brown colour has three times the highlights for a prismatic shade applied with the precision pro-touch applicator. Custom blended by master colorists, each shade shimmers with its own unique highlights and deeply conditions with its wonderfully aromatic scent and silk and shimmer deep conditioning formula. Your color stays glittering for longer with the shimmer boost hydrating conditioner.

Features & Benefits:

  • Multi-faceted shimmering permanent hair color
  • Deep conditioning formula
  • Inspired by cutting-fashion

Allure the beauty expert 2014

Feria Permanent Haircolour Gel, Permanent, Deep Burgundy Brown 36 Warmer 1 application is rated 3.1 out of 5 by 1435.
Rated 4 out of 5 by from Silky smooth results but darker than expected I wanted a pinkish tone to my medium blonde hair so I used L'Oreal's Feria 822 Rose Gold. It covered my gray roots really well and left my hair feeling smooth and silky. It's a bit more burgundy than I wanted and of what is pictured on the color box. Also, I noticed highlights of rose blonde hair in my hair - not sure if that was where I didn't color it well, or is that the color of the product. I have chemically colored my hair before and my hair is baby fine so maybe it absorbed more color than other types of hair. The rose gold color that I want will probably appear in about three weeks to a month after I have washed my hair several times.
Date published: 2017-05-12
Rated 5 out of 5 by from The best hair color I've ever had! The platinum blond with no ammonia that colors 6 shades lighter is absolutely amazing! I highly recommend Féria no ammonia blond hair dyes! The best hair color dye I've ever tried! And I've been coloring my hair blond for 13 years. Beautiful icy platinum blond color, shimmering, just as promised on the box! My hair are soft and no grassiness!! I'm extremely happy with the results! The color is not messy, doesn't smell, doesn't burn the scalp! My hair are not damaged at all! If you do everything that says on the instruction and match your hair color correctly, you will have excellent results! Thank you L'Oréal!!!
Date published: 2017-08-17
Rated 5 out of 5 by from Féria lavender I bought Féria lavender when I was visiting my daughter in Tn. over Halloween. It turned out so nice and is now a month later and the color is washing out slowly. I am 70 and have white hair and I have use Féria for ever, I started using it when my hair was turning light and I would run it through my hair (not all over) just to get some color.. I am from Ohio and can not fine the lavender. I can not tell you how many people come up to me to tell me how much they love my hair color,it has been fun so I'm going to keep the color through the holidays, I will have to order it on line.I can only wear certain color clothing but that's just fine with me...
Date published: 2016-11-18
Rated 1 out of 5 by from Don't waste your money! Purchased this product today and was super excited about it. I had let my hair go to its natural color (medium brown) after having my kids and was ready to embrace my wild side again (I was sick of the mom look.) I followed every direction exactly how it was written. I rinsed my hair and all the violet must have washed out! Not even a hint of the color was in my hair! I am left with a very dull black/brown color with no excitement to it whatsoever! I'm really disappointed in the quality of this product and definitely not recommend this to anyone. Save your time and money because this is a horrible hair dye
Date published: 2017-03-26
Rated 4 out of 5 by from Love L'Oreal So probably wondering why I gave only 4 stars if I love L'Oreal. Mainly because I wish they had a line of non-traditional DIY colors that covered grey well. Though not recommended for those with grey hair, I've been using Feria Metallics Rose Gold. I personally like it but my white/grey hair mostly frames my face and ends up looking fairly pink. It's a beautiful color on the rest of my hair that is still dark blonde. Might have to switch at some point due to the conservative expectations of the type of job I have...but as usual coverage and color are what I expected and I will likely stick with L'Oreal. Whenever I have switched, I always end up switching back.
Date published: 2017-04-27
Rated 3 out of 5 by from Great color, but washes out! I have used Power Violet V48 twice now, and am a bit disappointed. I have always loved Féria hair dyes, so when I decided I wanted to try a bolder color, Féria was my first choice. This shade washes out and does not last long at all. Each time I wash my hair, I see more washing out. It only looks good for a few days, maybe a week at the most. After it washed out the first time, I decided to leave it in longer the second time. It still washed out just as quickly. The only reason I am giving it 3 stars is because I love the color. Next time I will try a different brand. [This review was collected as part of a promotion.]
Date published: 2016-10-04
Rated 1 out of 5 by from So Disappointed! I bought V48 Violet Vixen 2 days ago, 2 boxes worth because my hair is quite long and I wanted to make sure i had enough. I used the dye today, and followed the instructions. I have been dying my hair for 10 years, so I know wht I am doing. I was a dirty blonde (my natural hair, i haven't dyed it in a year) before this dye, so I knew it should have taken even if it turned out a little lighter. After I dried it, I realized that it was patchy. Blonde splotches where apparently the dye just didn't work. I have been using Loreal for a long time, but I have never been this disappointed in one of their products.
Date published: 2016-09-30
Rated 1 out of 5 by from NEON ORANGE CLOWN HAIR :( I used to use Feria 72 (strawberry blonde - very close to my natural hair) years ago and it WAS pretty, multifacted and shimmery. I quit using it because my shade was no longer available. I decided to try 74 copper tonight. The woman on the box looks like a normal human being. Sadly, I do not. I look like a clown in a circus. My hair is neon orange with a sort of pink undertone, all one color. I am not going to be able to go to work tomorrow, and will be begging my hairstylist to see if she can somehow correct it enough so that I can go out in public. So embarrassed! I recommend you steer clear of this product.
Date published: 2016-08-23
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Height 1
Width 1
Depth 1
Unit Price $10.49 per EACH (on regular retail)
Sub Brand Loreal Feria
Available Online
Depth 1
Width 1
Height 1
Extended Size 1 application
Follow the usage advisory. Chocolate cherry is a warmer shade that boosts red tones. To minimize auburn or red/orange tones, choose a cooler shade. To enhance your hair's natural tones, select a natural shade. Read and follow the insert. Store between 50 degrees F and 80 degrees F.
Shimmering Conditioning Permanent Colour Gel: Aqua/Water/Eau, PEG-4 Rapeseedamide, Alcohol Denat., Glyceryl Lauryl Ether, Deceth-3, Propylene Glycol, Laureth-5 Carboxylic Acid, Ethanol-Amine, Dipropylene Glycol, Hexylene Glycol, Ammonium Hydroxide, Polyquaternium-6, Oleyl Alcohol, Parfum/Fragrance, P-Phenylenediamine, 2-Methyl-5-Hydroxyethylaminophenol, 4-Amino-2-Hy-Droxytoluene, 2-Amino-3-Hydroxypyridine, Ammonium Thiolactate, P-Aminophenol, Erythorbic Acid, EDTA, Polyquaternium-24, N,N-BIS(2-Hydroxyethyl)-P-Phenyl-Enediamine Sulfate, Resorcinol. Shimmering Conditioning Developer Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate. Aromatic Shimmer Serum: Helianthus Annuus/Sunflower Seed Oil, Parfum/Fragrance. Shimmer Boost Hydrating Conditioner: Aqua/Water/Eau, Cyclopentasiloxane, Cetearyl Alcohol, Candelilla Cera/Candelilla Wax/ Cire De Candelilla, Cetyl Esters, Dimethiconol, Parfum/Fragrance, Phenoxyethanol, Polyquaternium-37, PEG-150/Stearyl Alcohol/ SMDI Copolymer, Paraffinum Liquidum/ Mineral Oil/Huile Minerale, Methylparaben, PEG-150 Distearate, Hydroxypropyl Starch Phosphate, PPG-1 Trideceth-6, Chlorhexidine Dihydrochloride, Aloe Barbadensis/Aloe Barbadensis Leaf Juice, Propylene Glycol, Camellia Sinensis/Camellia Sinensis Leaf.

Haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: Do not use if you already had a reaction to a haircolor product; you have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy the product 2 days ahead of time. Avoid contact with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, relaxing or perming before coloring. Keep product out of reach of children. Do not apply on children. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing eyelashes or eyebrows; to do so may cause blindness.