Item No. 0359878

Photo of L'Oréal Paris Superior Preference Hair Color, Hi Lift Gold Brown, 3.8oz

L'Oreal Paris Superior Preference Hair Color, Hi Lift Gold Brown, 3.8oz

Price: $8.99

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Brilliant shine, soft locks and salon-quality color for up to eight weeks -- what's not to love about Preference Ultra 3 Gold Brown? Allure magazine readers voted this product, which includes Care Supreme Conditioner with a golden camelina oil shine serum, anti-oxidant-rich Vitamin E and a sun-protection UV filter, the #1 home hair color.

Features & Benefits:

  • Fade-defying color and shine
  • Luminous results
  • Lasts up to 8 weeks
L'Oreal Paris Superior Preference Hair Color, Hi Lift Gold Brown, 3.8oz is rated 3.5 out of 5 by 926.
Rated 5 out of 5 by from UL61 Hi Lift Ash Brown I have naturally medium-dark brown hair. I pulls red and is difficult to lift. Even professional colorist have difficulties despite copious amounts of time, toner and bleach. I gave up on lightening my hair several years ago, but in the last 6-8 months have found developing greys resistant to color. I took a risk on UL61 and have been blown away by the results. Without any discernable damage, I have beautiful, multi-faceted color. No patchiness, no brass, no red. I honestly have not gotten this many compliments on my hair color since paying $150+ 15 years ago. People are blown away when I tell them it is from a box...even my stylist.
Date published: 2018-01-14
Rated 5 out of 5 by from Looks Natural!!! Light Auburn-Superior Preference In my early 30's, my natural bright red hair that I was born with started to turn to an ugly mousey brown color. I wanted to maintain the same or close to my original hair color. After years of trying different hair salons and store bought out of the box colors, I finally found the right shade that looks natural!! I know that it'll never be as red as it was before, but I absolutely love this color! I colored my hair, and the next day I went into a salon to get a hair cut. Many hairstylists in that salon asked me if that was my natural hair color! :D I said no, but was elated that they said my color looked natural! Please don't change it!! Thanks so much!
Date published: 2016-11-13
Rated 5 out of 5 by from Beautiful Hair Color!!! I can always count on Loreal Hair Color to give great results! I recently used the Superior Preference 9 1/2 A Light Ash Blonde, and I was amazed!! So beautiful, luminous and natural looking too! I love it! I have received many compliments on it! It is just as good, if not better, than salon color! I recommend Loreal Hair products to everyone I know, I do wish that there were a few more light blonde colors to choose from. I remember when they had the Dream Blonde Collection and that was wonderful. I'm hoping in the future Loreal will come out with something like that again. Thank you Loreal for making me happy with my Hair!!!
Date published: 2017-12-07
Rated 2 out of 5 by from Used 9GR, Not Impressed I have been dying my hair strawberry blonde for about two years now. I usually mix my own shade by adding a few drops of auburn red with ultra light blonde (not L’Oréal, a different brand). I tried the L’Oréal Light Reddish Blonde 9GR this time hoping for similar results, but was left disappointed. The formula was incredibly thin and watery and did not distribute evenly. The color ended up being sort of dingy and drab looking, in my opinion. It’s more of dark blonde, which is not what I was looking for. My natural/root color is a medium blonde, and my ends were a faded light blonde from their last coloring about three months ago.
Date published: 2019-03-14
Rated 2 out of 5 by from Color is nothing like on the picture. Decided to get a little different look and bring some life to my long light brow hair. Sometimes painting them Medium Ash Brown, but found that very pretty hair color on the box with "Dark Soft Mahogany Brown, warmer" and already imagine my new sexy look. When we painted my hair is ended up nothing like color on the box. It was way more darker, almost black with some burgundy purple shine under the sun light. It the room it look black. I look like a witch. Gosh what to do? From warm medium golden brown my hair turn in almost black. Very disappointed. The only thing I can say good about it, that L'Oréal colors stays long and panting deep.
Date published: 2017-08-23
Rated 5 out of 5 by from Love It! I bought a L'Oreal Paris Superior Preference hair color in the shade 3C Coolest Dark Brown. This was my first time purchasing this shade and I must say that I love it!! I am naturally a medium-dark brown shade and I had previously dyed my hair a burgundy shade. Since it has begun fading I wanted to change up my color. I chose this particular shade because I am trying to remove the brass for a cool dark brown. It worked fabulously! I also have zero gray so there was no need for coverage. I would suggest that if you have gray and want a cool brown to go with Dark Ash Brown. Great product will definitely buy again!!
Date published: 2017-07-29
Rated 5 out of 5 by from Same color for 15 years I have used Light Auburn for many years since my early 20's. Every 3-4 weeks I reapply the color and I am careful to not leave on the ends for more than 10 minutes or so. My hair is medium reddish brown naturally and I started getting grays when I was about 20. Light Auburn turns my hair the prefect shade of red and my gray hairs create lots of highlights. I get asked about my hair color all the time. I have ginger coloring, so it looks totally natural. Thanks Loreal, I would have spent so much money at the salon coloring my hair over the years if it wasn't for this product.
Date published: 2017-01-13
Rated 5 out of 5 by from 6C COOL LIGHT BROWN - GREAT COLOR! I've tried loreal hair products in many shades over the years and typically with poor results. The superior preference was about the only option at the store I was at for an ash color. I've used the 6A before which puts undertones of green in my hair as well as being extremely over-processed to the point of very dark brown. I saw they came out with the new shade 6C cool light brown and decided to try it out. Thank God they finally got it right! Very natural blended out my grays and brassiness left by previous red and golden tone dyes while not over processing. Definitely will be repurchasing!
Date published: 2017-06-11
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Height 6.4 inches
Width 3.59 inches
Depth 2.25 inches
Product Weight 3.8 oz
Unit Price $8.99 per EACH (on regular retail)
Name L'Oreal Paris Superior Preference Hair Color, Hi Lift Gold Brown, 3.8oz
Sub Brand Superior Preference
Available Online
Package Count 1
Container Type box
Color Hi Lift Gold Brown
Material/Finish Luminous
Model K11259
Indications Hair care
Country of Manufacture United States
Ingredient Preference Made in the USA
Important: follow the usage advisory. Read and follow the insert. Ingredients continued on the bottom. Store between 50 degrees f and 80 degrees f. For optimal color results, use on your natural medium brown to black hair. Shade tips: not recommended for use on hair previously colored to a shade darker than medium brown. Not recommended for use on predominantly gray hair. On red hair, your color results will be soft reddish brown.
Color Gel: Oleic Acid, Aqua/Water/Eau, Cocamide Mipa, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Mea-Laureth Sulfate, Parfum/Fragrance, Sodium Metabisulfite, Isopropanolamine Edta, Erythorbic Acid, P-Phenylenediamine, Resorcinol, M-Aminophenol, Alpha-Isomethyl Ionone, Eugenol, P-Aminophenol, 2-Methylresorcinol, Linalool, Citronellol, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate. F.I.L. #D32142/2. Color Optimizing Creme: Aqua/Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid. F.I.L. #D12859/16. Care Supreme Conditioner: Aqua/Water/Eau, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax/Cire De Candelilla, Amodimethicone, Cetyl Esters Isopropyl Alcohol, Lecithin, Tocopherol, Oleth-10 Phenoxyethanol, Ppg-5-Ceteth-20, Ethylhexyl Salicylate, Ethylparabentrideceth-12, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Parfum/Fragrance Geraniol, Disodium Cocoamphodipropionate, Methylparaben, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal F.I.L. #D42419/2.

Important: haircolor can cause an allergic reaction which, in certain rare cases, can be severe. Therefore, you must follow these precautions: do not use if: you have already, had a reaction to a haircolor product. You have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, relaxing or perming before coloring. Keep product out of the reach of children. Do not apply on children. Caution: this product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows: to do so may cause blindness. Haircolor can cause and allergic reaction.