Crafted with care - Fresh taste of Lay's signature potatoes. Guaranteed fresh. Deliciously Indulge: Take a moment to relax, unwind from your day and savor right now - one delicious bite at a time. The zestiness of ripe jalapenos adds just the right kick to these flavorful chips. We start with Lay's signature potatoes, sliced nice and thick. Kettle cook 'em in small batches until they're extra-crunchy and crisp. And let the simple, fresh tasting goodness of real ingredients shine. Lay's Kettle Cooked potato chips - perfect for sharing and crafted with care. No artificial flavors. No preservatives. Frito Lay Flavor Kitchen.