Item No. 0432567

Photo of Loreal Infallible Lipstick, Persistent Plum 737, 0.09 oz (2.5 g)

L'Oreal Paris Infallible Lipstick, Persistent Plum 737, 0.09 oz (2.5 g)


Availability: Usually ships in 1 business day

Save more with card
Take an Extra
30% Off

Regular retail price on eligible items

Expires: 4/27/2019

L’Oreal Infallible Lipstick in Persistent Plum color boosts of moisture that lasts as long as you do. Get up to 10 hours of long-lasting vivid color with intense hydration of vitamin E for soft and healthy lips without having to re-apply all night. For high-definition color with shine, it’s L’Oreal Infallible Lipstick.

Features & Benefits:

  • High-impact color
  • Ultimate moisture of lips
  • Stays comfortable all day
  • Enriched with vitamin e in a creamy
  • Up to 10 hours of vivid, color and shine
L'Oreal Infallible Lipstick, Persistent Plum 737, 0.09 oz (2.5 g) is rated 3.0 out of 5 by 157.
Rated 1 out of 5 by from You completely changed the color! NG I'm very unhappy right now about the new Infallible lipstick. I've been using Forever Frappe for quite a while, but when I used the Forever Frappe in the newly designed pink top (very cheap looking), it was a bright brick color! The original was a beautiful rosy-tan color that took forever for me to find. What the heck did you guys do over there? Can't you leave well enough alone? You just wasted my money since I bought this a couple of months ago and no longer have the receipt. I look like a clown today with my bright brick lipstick. (No more, L'Oreal. You don't do this to your customers without warning them. NG
Date published: 2017-04-11
Rated 1 out of 5 by from Another Bad Color Change! You just couldn't leave them alone?!?!?! Reading the reviews, you clearly missed your target! For me, Always Apricot was the perfect I guess that meant you had to change it! It is now the ugliest orange possible. If makeup and bra manufacturers were to speak to real woman, they would hear: "OK...if you have to change, at least give your loyal customers a head's up so they can buy 100 of the current color before you do." Do not let me run out of my current color and have a disappointing surprise at the next tube I buy. I had been a loyal customer, and, in return, you just ignored me. When I leave Loreal, I leave the entire brand...and pretty sure I am not alone in that.
Date published: 2017-07-20
Rated 1 out of 5 by from I have 2 favorite shades...227 Eternal Rose for daytime and 212 Rambling Rose for going out at night. When I went to purchase I noticed they have a new bright pink plastic container that looks like it should be in the pre-teen lip gloss section and both colors are COMPLETELY different than what I had been buying in the silver case for years. They are bright and ugly and totally not the same. And I would be embarrassed to pull these bright pink containers out of my purse in a restaurant or at work, not like the sleek silver they used to be. What have you done Loreal? If you want to change colors, change the name to a new color, don't use an existing name and try to pass it off.
Date published: 2014-09-24
Rated 1 out of 5 by from I've used the everlasting plum for, love, loved it! I used to get so many compliments on the color and loved the way it lasted for hours. Well, that is until you changed the color. Too bright and not the same color at all! I will not be purchasing any more of this lipstick.
Date published: 2015-07-21
Rated 3 out of 5 by from Hate the Le Rouge color changes! I've been using Tender Berry for a few years and loved it. I recently bought it new tube and noticed it had a new black case rather than the old silver. Well, the lipstick color has changed, too--it's much brighter and pinker and not the same soft mauve I used to love. I see that many users have commented on the colors changing along with the new packaging. Well, you just lost yet another customer. I hate the new Tender Berry color and won't buy this brand again.
Date published: 2016-10-10
Rated 5 out of 5 by from I have no idea how this lipstick doesn't have better reviews. If you go with a two step system, after a couple hours, it looked like dried paint, and any other lipstick had hardly any pigment and wipes off easily. This lipstick lasts most of the day and once it sets for 10 minutes, it doesn't come off. I don't like how they changed some of the colors when they went to the new packaging such as always apricot and the charismatic corral are not the same. Any time I find them in a store in the old tube, I buy them all
Date published: 2015-12-11
Rated 3 out of 5 by from WHAT HAPPENED!!??? My Forever Frappe is almost gone, so I went to buy a new one today and saw that the color was completely different!! This was my PERFECT lipstick color - looked just like my natural lips yet darker and luscious. The "new" color - in the new package - was DARK BROWN! I almost cried right there in the store. I love this lipstick formulation - goes on creamy, and lasts all day. I can't stand the 2 part (so called) long wearing lipsticks, so Infallible Le Rouge has been my holy grail! I am terribly disappointed at the new color. If you are going to "improve" the colors, please don't keep the same names. Create a new name for the new colors. I really can't say how disappointed I am.... Now I have to start my search for my "perfect" lipstick all over again.
Date published: 2015-02-02
Rated 4 out of 5 by from You RUINED Forever Frappe!!!!! I bought my old stand by, Forever Frappe, and it was a totally different color. the same thing has happened with two other colors I just tried to replace. they are so far out of my color range that i can't use them!!!!
Date published: 2016-11-12
  • y_2019, m_4, d_24, h_1
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.12
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_157
  • loc_en_US, sid_0432567, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_riteaid
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 65.85ms
Height 3.11 inches
Width 0.84 inches
Depth 0.81 inches
Product Weight 0.09 oz
Unit Price $9.99 per EACH Balm (on regular retail)
Name L'Oreal Paris Infallible Lipstick, Persistent Plum 737, 0.09 oz (2.5 g)
Sub Brand Infallible
Available Online
Package Count 1
Container Type tube
Form Balm
Color Persistent Plum
Material/Finish Semi-Gloss
Indications Enhancing the beauty of lips
Country of Manufacture United States
Ingredient Preference Made in the USA
Isohexadecane, octyldodecyl neopentanoate, trimethylsiloxyphenyl dimethicone, isododecane, polyethylene, hydrogenated styrene/methyl styrene/indene copolymer, vp/hexadecene copolymer, acrylic acid/isobutyl acrylate/isobornyl acrylate copolymer, ozokerite, synthetic fluorphlogopite, vp/eicosene copolymer, alumina, calcium aluminum borosilicate, tocopheryl acetate, silica, hydroxypalmitoyl sphinganine, pentaerythrityltetra-di-t butylhydroxyhydrocinnamate, calcium sodium borosilicate, tin oxide [may contain / peut contenir : ci 77891/ titanium dioxide, mica, ci 77491, ci 77492, ci 77499 / iron oxides, ci 15850 / red 7, ci 45410 / red 28 lake, ci 15985 / yellow 6 lake, ci 45380 / red 22 lake, ci 19140 / yellow 5 lake, ci 42090 / blue 1 lake, ci 75470 / carmine] fil d43028/3.