Item No. 0037669

Photo of Loreal Original Voluminous Volume Building Mascara, Black 305, 0.28 fl oz (8 ml)

L'Oreal Original Voluminous Volume Building Mascara, Black 305, 0.28 fl oz (8 ml)


Availability: Usually ships in 1 business day

Save more with card
Buy 1 Get 1
50% Off

Equal or lesser value on eligible items on regular retail with card

Show All

Expires: 12/21/2018

Add drama to your lashes while leaving the clumps behind with this Original L’Oreal Mascara in Black. The patented volume maximizing brush separates and softly builds every lash, achieving up to four times their natural thickness in a single application. The wearable, buildable, conditioning formula has panthenol and ceramide-R to protect and condition lashes, keeping them naturally supple and soft to the touch without flaking, smudging or clumping.

Features & Benefits:

  • Dramatic volume effect
  • 4x fuller lashes
  • Separates and builds lashes
  • Ophthalmologist and allergy-tested
  • Suitable for sensitive eyes and contact lens wearers
L'Oreal Original Voluminous Volume Building Mascara, Black 305, 0.28 fl oz (8 ml) is rated 4.0 out of 5 by 1306.
Rated 1 out of 5 by from Little product within these days I have happily, faithfully used this in waterproof form for YEARS, since I was a teacher, then flight attendant in my twenties through mid-thirties, to now in my sixties. I now find so little in freshly-opened containers that it seems hopeless to continue buying it. I live in a lightly populated western U.S. county, but have purchased it in very populous city drug and department stores trying to make sure it had not been stored overly long. This past year I've found it now contains very little product regardless. What's become of this? I hate that I now have to search for another non-irritating, controllable, waterproof mascara that I can rely upon and apply tastefully in a reasonable amount of time.
Date published: 2016-11-20
Rated 3 out of 5 by from Makes your eyes pop! I am not one for colored mascara but decided to give it a try and I would say Loreal did great with this one, I have hazel eyes that change colors and with the Blue it brought out amazing color. Lashes were nice and full and defined. Just enough volume and not heavy or that feeling of stiff and weighed down. My only con was that as the day went on it did seem to rub off but to be fair my allergies were causing me to rub a bit more than usual. I would say if you are in the mood for a change or heading out for a night on the town and want to add some flair this would be a great product to try. [This review was collected as part of a promotion.]
Date published: 2017-04-13
Rated 5 out of 5 by from Blue Beauty- Voluminous Original (Cobalt Blue) I am a NYC freelance make-up artist. I have tried a million and one colored mascaras, and nothing has come close to this blue beauty. this Mascara gives my lashes a subtle pop! If your a Blue Mascara Bandit (like me) looking for the next hottest beauty look to steal- Look no further! [This review was collected as part of a promotion.]
Date published: 2017-01-09
Rated 5 out of 5 by from Voluminous Volume..... Voluminous Original Mascara......Hummm, what can I say besides.........Its. GREAT! When paired with The Vuminous Primer all I have to say is WOW. Your lashes look like you could be wearing a false pair. Usually I use an eyelash curler and 2 to 3 coats of mascara, however, I didn't need but 1 coat of mascara and guess eyelash curler in sight. My lashes look fuller, longer and absolutely Gorgeous! There is but one down side....the brush. It's super straight, a curve would be good but really it's no big deal when you get the results you do using L'oreals Voluminous Original Mascara... [This review was collected as part of a promotion.]
Date published: 2016-09-16
Rated 4 out of 5 by from Blue Eyes, Blue Mascara When I first heard that this campaign included blue mascara, I was very skeptical. However, I am one to like adventure, so I decided to give it a try. I could immediately tell a difference in my eyes with this mascara! It brought out the blue in my eyes, and made me feel beautiful. My only complaint about the mascara is that it doesn't go on very thick, so from a distance, it is hard to tell that I am wearing any eye makeup at all. However, after starting over with the Voluminous Lash Primer, the difference was made up! I love this mascara, and will definitely be buying it in the future. [This review was collected as part of a promotion.]
Date published: 2017-03-28
Rated 4 out of 5 by from Loreal Mascara The only reason I didn't give this 5 stars is because of the color. I really have never tried a color other than black or brown, brown being my favorite. I will say I don't hate the color but for everyday wear I wouldn't wear it. Besides the color it really does give you volume and I used it on my lashes and lightly used a similar loreal Mascara that was brown on top to hide the color. When I did wear the red color it was noticed! I am a server so I see lots of people during the day and at least 5 people complimented my eyes! I think I would totally buy a different color for everyday wear. [This review was collected as part of a promotion.]
Date published: 2018-06-11
Rated 3 out of 5 by from A subtle burgundy tint for lashes L’Oreal Paris Voluminous Original Volume Building Mascara has a very subtle burgundy tint on my fairly dark lashes, and I wish the burgundy color showed a little more strongly. It's probably very lovely on lashes that are naturally lighter in color. It has a good amount of volumizing power, but I found it to be rather clumpy. It also advertising that it leaves lashes supple and soft to the touch, but I found it left a definite plasticky coating feeling to my lashes. Still, as far as volumizing it's on par with most other mid- to high- end mascaras I've used, and the burgundy tint is very pretty [This review was collected as part of a promotion.]
Date published: 2018-06-06
Rated 4 out of 5 by from Brings your lashes to life I think this is by far one of my favorite mascara. At first, when I pulled the stick from the container, I wasn't too sure about it, The color looked more of a brownish red and it looked very thick and pasty. But to my surprise when I put it on my lashes it wasn't at all. It didn't weight them down making them feel heavy or anything. It brought my lashes to life. The wand is a stiff stick, which is very nice, grabbing your lashes and evenly placing the mascara onto them. Picture below, I put it on my left eye and you can see how much better it looks than my right eye with nothing on it. [This review was collected as part of a promotion.]
Date published: 2018-06-12
  • y_2018, m_12, d_17, h_16
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.9
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_1306
  • loc_en_US, sid_0037669, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_riteaid
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 42.63ms
Height 1 inches
Width 1 inches
Depth 1 inches
Product Weight 0.28 fluid oz
Unit Price $8.29 per EACH (on regular retail)
Sub Brand Voluminous
Available Online
Package Count 1
Container Type bottle
Color Black
Indications Enhancing eye look
Country of Manufacture United States
Ingredient Preference Made in the USA
Allergy Option Fragrance Free
Place brush at base of lashes and gently sweet up to tip - no need to pump the want. Removes easily with soap and water.
Aqua, paraffin, cyclopentasiloxane, cera alba, stearic acid, triethanolamine, acacia, carnauba, palmitic acid, dimethiconol, hydroxyethyl-cellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1, 3-octadecanediol, propylparaben, simethicone, bht, polyquaternium-10. May contain: ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green).

Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.