Item No. 0421709

Photo of Maybelline New York Eyeliner, Smudge-Proof, Waterproof, Onyx 701 0.01 oz (280 mg)

Maybelline New York Eyeliner, Smudge-Proof, Waterproof, Onyx 701 0.01 oz (280 mg)

• Unstoppable

Availability: Usually ships in 1 business day

Save more with card
Buy 1 Get 1
50% Off

Equal or lesser value on eligible items on regular retail with card

Show All

Expires: 12/14/2018

There is a fine line between smoky eyes and smudged eyes. Line your eyes with the smudge-proof formula of Maybelline NY Waterproof Eyeliner in Onyx. Perfect for whatever look you’re going for, Maybelline NY Eyeliner can be applied with precision for bold eyes, or smoked out for a truly romantic look.

Features & Benefits:

  • Smudge-proof
  • Waterproof formula
  • Glides on smooth
  • Stays all day
  • Ophthalmologist-tested
Maybelline New York Eyeliner, Smudge-Proof, Waterproof, Onyx 701 0.01 oz (280 mg) is rated 3.8 out of 5 by 297.
Rated 5 out of 5 by from This is my all time fave eyeliner! After having issues with eyeliners in the past due to what I now know is eyelid eczema? I know ew lol and its a pain in the butt! For awhile there I could only use Almay, Physician's Formula, and Clinique.. Within the past couple years I decided to try this Unstoppable eyeliner. Not only did I not have any irritation from it, but it became my absolute fave eyeliner! I get alot of compliments on it, and I highly recommend this product to my customers! I will now go out of my way to purchase it (if I am out of it which 9 times out of 10 I am) It has to be espresso though, so don't discontinue that color Maybelline! :)
Date published: 2013-04-21
Rated 5 out of 5 by from the best I've ever used I love it First, it is super easy to apply. if every morning you are in rush like me and you want to apply only an eyeliner before leaving your home, this one takes a minute to apply and you'll have a nice result. Secondly, it last for all day long. I like it because once it is on your eyes, it stays there, it doesn't go under your eyes and it gives you a clean look Third, you don't need a bruch to apply it or a sharpner to sharpen it. It is mechanical and you can apply it right away without the need of other materials. Four, it is cheap :) [This review was collected as part of a promotion.]
Date published: 2016-12-23
Rated 1 out of 5 by from Not the same product as it used to be I've been using this eyeliner for years and always recommend it to all those who ask what I use, until recently. I don't know if the formula has changed but I can only find the "waterproof" packaging and it is not the same product by any means. It essentially doesn't take to my skin anymore is more like a charcoal gray now rather than black. I visited home recently and found ONE without the "waterproof" packaging and was SO happy because I could tell immediately once I used it it was the "old" kind. That's ran out and now I'm back to finding a new brand because the "new" kind simply does not work for me.
Date published: 2017-05-01
Rated 1 out of 5 by from It stopped me I used this for years and cinnabar was my favorite because I love the color and the pencil was soft and applied easily. I used to buy these four at a time because they were hard to find. I have no idea what happened but this is not the same product. The pencil is so hard that it hurts trying to apply and even then it's hard to put it on. I tried to heat it a bit with the blow dryer and that didn't work either. The tip just snapped off. I just purchased three new and they are going back. What ever happened to if it ain't broke, don't fix it? Let me know when you come to your senses and change it back.
Date published: 2017-05-15
Rated 1 out of 5 by from Used to be great I have been using this product for years and swore by it. I just bought a new one and noticed that the packaging was different - which is fine. My problem is that the Onyx color is no longer a dark black. It's more gray than anything now and I have to go over whatever line I make a few times now to darken it up. I never used to have that problem so they must have changed the formula which is very disappointing. It hardly stays anymore and getting it to stay on my water line is borderline impossible when it never used to be like that. I'm so unbelievably disappointed as a product that I've loved and sworn by is no longer.
Date published: 2017-03-30
Rated 1 out of 5 by from I'm insanely upset Like everyone else on this website, I've used this eyeliner for over 10 years. Even though Maybelline keeps saying that the formula has not changed, this is 100% false. After 10 years, I can confidently say that I know this product. And it is not the same. Yesterday, I COULD NOT get this eyeliner to take to my eye. It just would not go on. I'm so insanely upset by this. This was by far the best eyeliner on the market, including high-end eyeliners as well. Now, I'll be throwing out the rest of my stash. I'm so, so sad.
Date published: 2017-09-15
Rated 2 out of 5 by from Disappointed Maybelline is hands down my favorite drugstore brand, but I found this product to be terrible. You get a reasonable amount of product for the price, and the color is accurate, but that wasn't my problem. When I first used it the tip was still sharp and it went on with precision. I did find that it tugged on my lashline in an uncomfortable way. After a day or two it broke. Half of the stick just crumbled. Now, although I dislike it for my lashline, I use it on my lower waterline. Since it's waterproof it does that job perfectly. Overall, in my opinion, this product is below average, but not worthless.
Date published: 2013-12-07
Rated 5 out of 5 by from My FAVORITE. This lasts the longest and smudges the least. The espresso color is perfect for my eyes. It is my go to. For the price range this is the best one out there. I love that it sharpens itself and easy to use. Goes on smooth.
Date published: 2018-08-03
  • y_2018, m_12, d_7, h_20
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.9
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_297
  • loc_en_US, sid_0421709, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_riteaid
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 52.61ms
Height 5.63 inches
Width 1.88 inches
Depth 0.44 inches
Product Weight 0.01 oz
Unit Price $7.49 per EACH (on regular retail)
Sub Brand Unstoppable Eye Liner
Available Online
Package Count 1
Color Onyx
Model 695GW-10B-B
Indications Enhancing eye look
Country of Manufacture United States
Ingredient Preference Made in the USA
Swivel tip out to expose point. Gently glide liner along lower and upper lash lines, staying as close as possible to lashes. Remove with maybelline 100% oil free eye makeup remover or with soap and water.
Cyclopentasiloxane, Paraffin, Diisostearyl Dimer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate. May Contain: CI 77491, CI 77499/ Iron Oxides, CI 77891/ Titanium Dioxide, Mica, CI 75470/ Carmine, CI 77510/Ferric Ferrocyanide.

Never apply lash adhesive directly to eyelids. Discontinue use if any sign of irritation occurs. If swallowed, seek medical attention. Keep out of reach of children. Best used within 2 weeks of opening.