Item No. 0421712

Photo of Maybelline New York Eyeliner, Smudge-Proof, Waterproof, Sapphire 708 0.01 oz (280 mg)

Maybelline New York Eyeliner, Smudge-Proof, Waterproof, Sapphire 708 0.01 oz (280 mg)

• Unstoppable

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Expires: 12/9/2016

There is a fine line between smoky eyes and smudged eyes. Line your eyes with the smudge-proof formula of Maybelline NY Waterproof Eyeliner in Sapphire. Perfect for whatever look you’re going for, Maybelline NY Eyeliner can be applied with precision for bold eyes, or smoked out for a truly romantic look.

Features & Benefits:

  • Smudge-proof
  • Waterproof formula
  • Glides on smooth
  • Stays all day
  • Ophthalmologist-tested
Maybelline New York Eyeliner, Smudge-Proof, Waterproof, Sapphire 708 0.01 oz (280 mg) is rated 3.8 out of 5 by 57.
Rated 5 out of 5 by from This is my all time fave eyeliner! After having issues with eyeliners in the past due to what I now know is eyelid eczema? I know ew lol and its a pain in the butt! For awhile there I could only use Almay, Physician's Formula, and Clinique.. Within the past couple years I decided to try this Unstoppable eyeliner. Not only did I not have any irritation from it, but it became my absolute fave eyeliner! I get alot of compliments on it, and I highly recommend this product to my customers! I will now go out of my way to purchase it (if I am out of it which 9 times out of 10 I am) It has to be espresso though, so don't discontinue that color Maybelline! :)
Date published: 2013-04-21
Rated 2 out of 5 by from Disappointed Maybelline is hands down my favorite drugstore brand, but I found this product to be terrible. You get a reasonable amount of product for the price, and the color is accurate, but that wasn't my problem. When I first used it the tip was still sharp and it went on with precision. I did find that it tugged on my lashline in an uncomfortable way. After a day or two it broke. Half of the stick just crumbled. Now, although I dislike it for my lashline, I use it on my lower waterline. Since it's waterproof it does that job perfectly. Overall, in my opinion, this product is below average, but not worthless.
Date published: 2013-12-07
Rated 1 out of 5 by from Issue The eye liner got stuck :(. I wanted to try a new eyeliner out and it seemed like a good product to try, unfortunately when I used it the eyeliner it only opened up to about the length of a pencil eraser and when i tried to get more of the eyeliner( I had hoped I hadn't lost my money on a really small amount of the liner) it wouldn't budge I had to force it out and at the end it ended up coming all out.:( it ruined the eyeliner :( I can honestly say that an eyeliner for me last about 2yrs for me and the maybelline eyeliner lasted 3 days :(
Date published: 2013-08-24
Rated 1 out of 5 by from Difficult This is a difficult eyeliner to apply:It doesn't go on smoothly at all. It tugs and one has to go over the area several times to achieve the proper pigmentation. Also it's not waterproof nor does it last.
Date published: 2016-10-21
Rated 5 out of 5 by from Easy to apply and great staying power! I can't believe how wonderful this product is. Espresso is my color. I've experienced eyelid eczema (had no idea what was happening to my eyelids) but when I bought Maybelline Unstoppable, my eyelids cleared up! I'm on a very tight budget and wish I had tried this product sooner. It pains me to have thrown away so much money (I don't have) on other products that just didn't come close.
Date published: 2016-11-14
Rated 5 out of 5 by from love it! i have been using eyeliner for about 8yrs and always trying to find just the right one. unstoppable is great because it really stays on and i dont have to worry about it smudging when i go out or am working. i got caught in the rain once and my eyeshadow went out the door but the eyeliner stayed on with only slight smudging to it. this is my favorite eyeliner so far
Date published: 2013-05-20
Rated 5 out of 5 by from This is great! This eyeliner is awesome! I bought it in the color 'cinnabar' because I was in need of a brown liner. This color is great and really makes blue eyes pop! This eyeliner is also long wearing, but I wouldn't do anything fancy like winging the liner, just in case. I just line my upper and lower lid and it looks great! Will repurchase when I run out!
Date published: 2013-02-14
Rated 2 out of 5 by from Nice Shade But That's It I absolutely love the shade Cinnabar because it's the only brown eyeliner shade that actually looks brown while all of Maybelline's others look black but I stopped using this because it is so difficult to apply. I really wish Maybelline would reformulate this to go on easier and smoother instead of tugging and skipping.
Date published: 2016-12-01
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Height 0.35 inches
Width 1.8 inches
Depth 5.6 inches
Product Weight 0.01 oz
Unit Price $7.19 per EACH (on regular retail)
Sub Brand Unstoppable Eye Liner
Available Online
Package Count 1
Depth 5.6
Width 1.8
Height 0.35
Product Weight 0.01
Product Weight UOM oz
Color Sapphire
Model 695GW-40
Indications Enhancing eye look
Country of Manufacture United States
Ingredient Preference Made in the USA
Swivel tip out to expose point. Gently glide liner along lower and upper lash lines, staying as close as possible to lashes. Remove with maybelline 100% oil free eye makeup remover or with soap and water.
Cyclopentasiloxane, Paraffin, Diisostearyl Dimer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate. May Contain: CI 77491, CI 77499/ Iron Oxides, CI 77891/ Titanium Dioxide, Mica, CI 75470/ Carmine, CI 77510/Ferric Ferrocyanide.

Never apply lash adhesive directly to eyelids. Discontinue use if any sign of irritation occurs. If swallowed, seek medical attention. Keep out of reach of children. Best used within 2 weeks of opening.