Item No. 0405553

Photo of Maybelline New York Full 'N Soft Mascara, Very Black 301, 0.28 fl oz (8.2 ml)

Maybelline New York Full 'N Soft Mascara, Very Black 301, 0.28 fl oz (8.2 ml)


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Get the naturally beautiful look of thick, soft lashes using Maybelline New York Full 'N Soft Mascara in Very Black. The advanced thickening formula builds and protects lashes for an ultra full look that never feels brittle or stiff. The patented quick dissolve system allows easy makeup removing to prevent lash loss. For thick, healthy looking lashes that feel soft and are taken care of, get Maybelline.

Features & Benefits:

  • Builds full, healthy-looking lashes without the brittle feel
  • Prevents loss of lashes with quick dissolve system that allows easy mascara removal
  • Advanced thickening formula with vitamin e helps to soften and nourish lashes
  • No clumps, no globs
  • Contact lens safe and hypoallergenic
Maybelline New York Full 'N Soft Mascara, Very Black 301, 0.28 fl oz (8.2 ml) is rated 4.7 out of 5 by 12.
Rated 1 out of 5 by from BRING BACK BROWNISH BLACK! I have been using this mascara for years and years and years and I LOVE IT. I have some bad allergies to many other kinds of mascara, but not this one. I have even tried other types of Maybelline mascaras and I'm allergic to those - including Great Lash. This was the only one that worked for me. It is simply awesome. It leaves my lashes soft after use. I LOVE the BROWNISH BLACK color and it is gone. I am fair skinned and any variation of the other black colors offered are too much on me. PLEASE PLEASE PLEASE BRING BROWNISH BLACK BACK.
Date published: 2016-10-25
Rated 5 out of 5 by from I love this mascara! This mascara is really special. I tend to try others but I always go back to this one. It's the perfect daytime mascara. It looks so natural and really created fluttery lashes. The best part is that I feel it actually helps my lashes grow! Or at least stay strong and not break as much. When I use other mascaras for over a week, I find my lashes are in worse condition than when I started using it bc they tend to dry them out. But because full n soft has conditioning ingredients, it's actually good for my lashes as I'm wearing it. I love this stuff and will continue buying and recommending. Although I wish it came in other colors like brown.
Date published: 2017-01-21
Rated 5 out of 5 by from Bring Back Brownish Black I absolutely LOVE this mascara!!! I've been using it for years and refuse to use anything different. However I will have to start looking for alternatives because they no longer have the Brownish Black color... and I can no longer find it online any where. Please, bring it back!!!!!
Date published: 2016-12-08
Rated 5 out of 5 by from Black Brown or Dark Brown - A Must Being 68, I do deal with lash loss/breakage. Full N Soft helps a great deal with that. Most people say I look like I'm in my early 60's or late 50's. And, I get questioned about my lashes all the time. Being an active Baby Boomer, I still care about my looks. Full N Soft is a really good washable mascara - good for contact wearers, as well. PLEASE bring back one version of BROWN.
Date published: 2017-01-29
Rated 5 out of 5 by from Please bring back brownish black I used this mascara for years and now I can't find brownish black anywhere. I have thrown away at least $150 worth of other mascaras as I try to find a suitable substitute, to no avail. I've taken to no longer wearing ANY mascara which is disheartening and embarrassing. Please, please, please bring it back.
Date published: 2016-11-13
Rated 5 out of 5 by from Need brownish black Absolutely gutted that I can no longer get brownish black.i live this mascara, best I've ever used but with my colouring black is too harsh. Please bring brownish black back
Date published: 2016-11-17
Rated 5 out of 5 by from The best mascara ever - where can I buy it? The following are essential properties of a good mascara: • The design of brush AND container are important (a large teddy bear brush works best with lots of bristles for separation). • Tight neck on the container is important to reduce clumping and allow the brush to deliver just the right amount). • Slower drying time is important (some mascaras dry instantly and it's impossible to “work” the lashes and use the brush to separate them. These are also the mascaras that not only dry rapidly but clump rapidly). • Thinner consistency is important (many mascaras are so thick on the brush that they clump the moment the brush is exposed to air). • Mascara that doesn’t leave eyelashes too stiff is important. • Mascara that doesn’t flake is important (many products leave black “crumbs” beneath eyes by the end of the day). • Mascara that doesn’t stick to itself is important (many mascaras look fine for the first hour but in humid conditions they tend to cause lashes to stick together and separation is lost). Maybelline Full and Soft Waterproof mascara has all of these properties. The enormous fault lies in the fact that I cannot buy this mascara anywhere! Has it been discontinued? Maybelline, get real! Take a look at Amazon where people are willing to pay hundreds of dollars for one container of Maybelline Full and Soft! Look at all the emails demanding that you bring this mascara back. Do your clients count? What was the problem with this mascara? Over the past few years I have had to order this mascara via Amazon and have it shipped to a friend in the USA who brings it with her when she visits Canada. Now I don't have the money Amazon is demanding to purchase it any longer! Why is it no longer available? I wear Occitane Eau D'Ipari perfume and the company decided to discontinue it a little more than a year ago. Consumers all over the world were outraged. So what did Occitane do? They listened to their consumers and brought it back! What would it take for you to bring back Full and Soft waterproof mascara? I am one of thousands of women who would support you in this. Irene Wilkinson
Date published: 2016-12-13
Rated 5 out of 5 by from For a beautiful natural look I like this mascara a lot, it give me thee natural look I am looking for, it is washable ,the wand is easy to use, it cover good my eyelashes giving the color and intensity that I want to my eyelashes, it doesn't flake and last many hours! I love this mascara! I hope Maybelline doesn't discontinue this product or change the formula, it is perfect!
Date published: 2016-11-20
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Height 5.55 inches
Width 2.65 inches
Depth 0.65 inches
Product Weight 0.28 fluid oz
Unit Price $7.69 per EACH Liquid (on regular retail)
Sub Brand Full N Soft Mascara
Available Online
Package Count 1
Depth 0.65
Width 2.65
Height 5.55
Product Weight 0.28
Product Weight UOM fluid oz
Container Type Bottle
Form Liquid
Color Very Black
Model 1554
Indications Enhancing eye look
Country of Manufacture United States
Ingredient Preference Made in the USA
Allergy Option Hypoallergenic
Water/Aqua, Beeswax/Cera Alba, Cyclopentasiloxane, Glyceryl Stearate, PPG-17/IPDI/DMPA Copolymer, Copernicia Cerifera Wax/Carnauba, Paraffin, Nylon-12, Polyethylene, Butylene Glycol, Polymethyl Methacrylate, Stearic Acid, PVP/Eicosene Copolymer, Triethanolamine, Palmitic Acid, PVP, Silica, Synthetic Wax, Panthenol, Dimethiconol, Hydrolyzed Corn Starch, Isoceteth-20, Hydroxyethylcellulose, Diazolidinyl Urea, Methylparaben, Disodium EDTA, Simethicone, Octylacrylamide/Acrylates/Butylaminoethyl Acetate, Lecithin, Isopropyl Titanium Triisostearate, Butylparaben, 2-Oleamido-1,3-Octadecanediol, Propylparaben

To safeguard Maybelline purity, reserve this product for your personal use. Treat the applicator with they hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eyes is injured, irritated or infected. Consult a physician promptly.