Item No. 0035515

Photo of Maybelline New York Great Lash Mascara, Royal Blue 104, 0.43 oz (12.7 ml)

Maybelline New York Great Lash Mascara, Royal Blue 104, 0.43 oz (12.7 ml)


Availability: Usually ships in 1 business day

Save more with card
Buy 1 Get 1
50% Off

Equal or lesser value on eligible items on regular retail with card

Show All

Expires: 12/21/2018

Trust the number one mascara to give you a full lash look with lash-doubling power. Maybelline New York Great Lash Mascara in Royal Blue conditions as it thickens. Its classic lash-building brush wraps lashes with a buildable volume formula. Every coat pumps up the volume without clumps or globs for lush, healthy, beautiful lashes.

Features & Benefits:

  • America's favorite mascara conditions as it thickens
  • Lash-doubling formula glides on smoothly to build great-looking lashes
  • Lash-building brush makes it easy to get a full lash look without clumps or globs
  • Contact lens safe
  • Hypo-allergenic
Maybelline New York Great Lash Mascara, Royal Blue 104, 0.43 oz (12.7 ml) is rated 4.0 out of 5 by 4104.
Rated 5 out of 5 by from I love Maybelline mascaras but this blue is just to die for because of the pop of color it gives to any look. I received this product FREE from Influenster for testing purposes and this is 100% my honest opinion. This is my first time using it and I am not disappointed at all. It is very long lasting and very easy to remove. This is a product I would buy repeatedly. It is not a must have in your make-up collection but it does make for fun on having it. It is very easy to layer to make that blue just POP! without it getting clumpy, especially for those that have darker eyelashes. I would love to see this in different colors in the future. [This review was collected as part of a promotion.]
Date published: 2017-04-28
Rated 4 out of 5 by from I'm no stranger to Maybelline Great Lash in Black. It was my first mascara in high school. It's an amzaing everyday mascara. Now the blue was a little different for me but I loved it! I will admit I want my lashes as black as I can get them so blue is a little out of my comfort zone. I tried it on its own and wasn't too amazed. Same as the black only blue but then I put it over one of my volumizing drama mascaras and it was nice pop of color. This is a great new take on a old favorite that I will definitely be using it when I want some color. I got this free to try from Influesnster to try and review [This review was collected as part of a promotion.]
Date published: 2017-04-27
Rated 5 out of 5 by from Sooo ecstatically happy I am so glad to see this royal blue mascara back in stock. I have used this mascara for years. When they discontinued it, I was highly disappointed. It took me a long time finding another brand that would give the same effect. I was close but the brush was not that good,so I tolerated it since the color was comproble. The effect of this mascara is like electric blue, it made my brown eyes pop, looking from the side of your eye, it’s purple. I’ve got so many compliments to my eyes with this mascara, I’m so excited this mascara is back, I love it so much and glad to have it back. Please don’t discontinue this color. Thank you!
Date published: 2018-05-18
Rated 5 out of 5 by from This mascara hasn't won beauty awards for no reason;it's great!A few swipes in the morning and I'm set for the day.The brush itself is the perfect size – it's big enough to cover all of your lashes easily, butnot too big so you feel like you're poking your eye out.I've tried $30+ mascaras and honestly, unless you are a die-hard product junkie, there is no point in spending that kind of money when you can purchase this.The packaging is vivid and fun, and the mascara comes off easily at the end of the day.I have sensitive skin and it was not irritated in the slightest.Highly recommend! The Best I got it free by @influenster and @maybelline #VoxBox [This review was collected as part of a promotion.]
Date published: 2017-04-18
Rated 3 out of 5 by from I have used this mascara a few times as I wanted to give it a good try. The first time I used it it really just looked black, which was disappointing. Then I went outside and looked at it in the sunlight and it DID show up more blue outside. Overall, even as a black mascara, it's just ok. I have better mascaras if I want length or volume but if you are just looking for the color this is pretty cool. I feel like it would show up a lot better on lighter colored lashes. My super dark lashes probably do make it hard to show up blue as well. I did receive this for free for reviewing. [This review was collected as part of a promotion.]
Date published: 2017-04-28
Rated 4 out of 5 by from I got this mascara in my complimentary VoxBox from Influenster ft. Maybelline (thank you!). I absolutely love the blue color, it's really vibrant so I wouldn't wear it on the average day but sometimes I like to layer it on top of black mascara to have a darker, less noticeable shade of blue. I really like the brush too, it's the perfect size and shape for my eyelashes, giving a nice lift and volume without being so big that I get it on my eyelid. It layers really well and I always like buildable mascaras most so I can reapply throughout the day without getting clumps. I also love Maybelline's classic pink and green packaging, I think it's so cute! [This review was collected as part of a promotion.]
Date published: 2017-04-20
Rated 5 out of 5 by from I received Maybelline Great Lash Blue free/complimentary for testing purposes, but all opinions stated below are my own. I was so excited to receive this mascara as mascara is one of the things I can never quite find one I absolutely love. I have brown eyes so when I found out the mascara was blue I held off trying it because I thought it would look weird with my eye-color. I finally tried it today and I am blown away. Not only did the blue make my eyes pop but the mascara lasted through a long stressful day of work, which never happens. Additionally, my eyelashes did not clump up at all. I will definitely buy this mascara in the future! [This review was collected as part of a promotion.]
Date published: 2017-05-10
Rated 5 out of 5 by from I know i already love this mascara i'm using the black one before. I have very long lashes that used to hold a curl really well but recently they started to just stick straight. The colored blue doesn't really show up really well in me cause i have extremely black eyelashes. Which is great cause i can wear this everyday. The Maybelline Great Lash Royal Blue Mascara keep my eyelash curled all day and it is extremely buildable without getting spidery. It doesn't volumize though, which i'm fine with it. And you can find this mascara in any drugstore places. I received this product free from influenster for testing purposes. All opinions are my own. [This review was collected as part of a promotion.]
Date published: 2017-04-28
  • y_2018, m_12, d_17, h_17
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.9
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_4104
  • loc_en_US, sid_0035515, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_riteaid
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 19.34ms
Height 5.6 inches
Width 2.7 inches
Depth 0.7 inches
Product Weight 0.43 fluid oz
Unit Price $5.99 per EACH (on regular retail)
Available Online
Package Count 1
Container Type bottle
Color Royal Blue
Indications Enhancing eye look
Country of Manufacture United States
Ingredient Preference Made in the USA
Allergy Option Hypoallergenic
Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille, Ozokerite, Shellac, Glyceryl Stearate, Triethanolamine, Propylene Glycol, Stearic Acid, Palmitic Acid, Sorbitan Sesquioleate, Methylparaben, Quaternium-15, Simethicone, Quaternium-22, Butylparaben

To safeguard Maybelline purity, reserve this product for your personal use. Treat the applicator with they hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eyes is injured, irritated or infected. Consult a physician promptly.