Item No. 0035585

Photo of Maybelline New York Great Lash Mascara, Very Black 101, 0.43 oz (12.7 ml)

Maybelline New York Great Lash Mascara, Very Black 101, 0.43 oz (12.7 ml)


Availability: Usually ships in 24 hours

Save more with card
Earn Plenti Points
Worth $5.00

Earn 500 Plenti points when you buy $15.00 of eligible items

Show All

Expires: 12/9/2016

Get the lash doubling formula of Maybelline New York Great Lash Mascara in Very Black. For longer, fuller, thicker lashes try the mascara that actually conditions as it coats. The lash grabbing brush glides smoothly over lashes from wing to tip coating them in deep, rich color. Make an impact with the stunning eyes of Maybelline.

Features & Benefits:

  • A great lash innovation
  • Lots of volume
  • No clumps, no mess
Maybelline New York Great Lash Mascara, Very Black 101, 0.43 oz (12.7 ml) is rated 4.5 out of 5 by 409.
Rated 4 out of 5 by from Great I'm very disappointed that royal blue mascara was discontinued. I even called the office. I can only wear this one. I've use it for more than 15 years.Please bring royal blue mascara back.I've tried other one and they irritated my eyes.Thank
Date published: 2016-10-21
Rated 5 out of 5 by from Missing the Blue I was surprised to find that I'm not the only person that is disappointed that the royal blue mascara is no longer available. I have used that mascara since I was in high school. There was also a plum color I liked also that no longer is made. Hopefully the powers that be will listen to us and bring back the nostalgic colors.
Date published: 2016-10-25
Rated 5 out of 5 by from Bring back the BLUE! I have used the royal blue for as long as I can remember. I am glad to read other comments and see I am not the only one. Please reconsider and bring it back! I have tried other brands of blue and NONE compare! [This review was collected as part of a promotion.]
Date published: 2016-10-24
Rated 1 out of 5 by from Bring Back Blue! I loved the Royal Blue mascara! It looked perfect with my skin color, my hair color, and many of my outfits. I rated 1 star because sadly, the product no longer exists. Please consider making it again! I do use the Great Lash Black and like it very much, but Please Bring Back the Royal Blue!
Date published: 2016-10-25
Rated 5 out of 5 by from Bring back the Blue...PLEASE! The blue was the only mascara that went on so perfectly. I wear your other colors but I wore the blue for years because it looked so nice on and gave my eyelashes a healthy glow. Nothing compares to it! Please reconsider bringing it back.
Date published: 2016-10-27
Rated 1 out of 5 by from Royal Blue GONE??? I have used this product since 1976 and now it's discontinued? This is the ONLY Mascara I wore. Now what? BRING IT BACK!
Date published: 2016-10-31
Rated 5 out of 5 by from Royal Blue Great Lash Mascara I am UPSET that I can not find the Royal Blue Great Lash Mascara! I have been using it since 1974!!! It's the ONLY one I buy!!! Where is it?? Not in my local store anymore????? o
Date published: 2016-10-30
Rated 5 out of 5 by from blue mascara Sad Maybelline customer I am with everyone else. I have used this mascara since I started wearing mascara. I have had to try other blue mascara's but nothing compares to the Maybelline product(s) I am sure it wasn't a profit maker for the company but you have had loyal customers for over 30 years and that is priceless. We hold out hope that you will put it back on the shelves!!!
Date published: 2016-10-27
  • y_2016, m_12, d_5, h_21
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_409
  • loc_en_US, sid_0035585, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_riteaid
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 23.09ms
Height 5.6 inches
Width 2.7 inches
Depth 0.7 inches
Product Weight 0.43 oz
Unit Price $5.49 per EACH (on regular retail)
Sub Brand Great Lash Original Mascara
Available Online
Package Count 1
Depth 0.7
Width 2.7
Height 5.6
Product Weight 0.43
Product Weight UOM oz
Extended Size 0.43 oz (12.7 ml)
Color Very Black
Indications Lash building brush makes it easy to get a full lash look
Country of Manufacture United States
Ingredient Preference Made in the USA
Allergy Option Hypoallergenic
Hold applicator so inside curve of brush lines up with base of lashes. Sweep brush from root to tip. Do not let dry between coats. Removes easily with soap and water or eye makeup remover.
Aqua/water/eau, cera alba/beeswax/cire d'abeille, ozokerite, shellac, glyceryl stearate, triethanolamine, propylene glycol, stearic acid, palmitic acid, sorbitan sesquioleate, methylparaben, quaternium-15, simethicone, quaternium-22, butylparaben. May contain: ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, mica, ci 77891/titanium dioxide, ci 77510/ferric ferrocyanide, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77742/manganese violet.

To safeguard Maybelline purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva, or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.