Item No. 0428953

Photo of Maybelline New York Instant Age Rewind Eraser Treatment Makeup, Buff Beige 130, 0.68 fl oz (20 ml)

Maybelline New York Instant Age Rewind Eraser Treatment Makeup, Buff Beige 130, 0.68 fl oz (20 ml)

$12.29

Availability: Usually ships in 24 hours

Save more with card
Buy 1 Get 1
50% Off

Equal or lesser value on eligible items

Show All

Expires: 12/2/2016
Details

Set the clock back with Instant Age Rewind Eraser Treatment Makeup by Maybelline New York in Buff Beige. Multi-patented innovation and seven years of research led to this clinically proven concentrated formula. Applied with a micro-corrector applicator, it instantly erases lines and creases so skin looks lifted and younger while Goji berries and collagen work to tighten and improve skin elasticity. SPF 18 sunscreen works to block sun damage that ages your skin. Let your skin look and feel younger, refreshed and radiant with Maybelline.

Features & Benfits:

  • Patented micro-corrector applicator micro-fills and smoothes imperfections on skin's surface
  • Super-concentrated formula with goji berry and collagen reduce the appearance of fine lines and wrinkles
  • Spf 18 sunscreen helps protect skin from sun damage
  • Clinically proven effectiveness
Reviews
Maybelline New York Instant Age Rewind Eraser Treatment Makeup, Buff Beige 130, 0.68 fl oz (20 ml) is rated 4.3 out of 5 by 45.
Rated 4 out of 5 by from I was truly impressed! This actually does make the delicate area around my eyes look a bit better. My skin was definitely a brighter texture & color. It diffused my lines, a little goes a long way. Most of all I have oily AND dry patches with even some acne (who knew at 50 I'd have acne?) and it did cover existing pimples very well and did not create new ones. It also works pretty well as a highlighter. So, why 4 stars instead of 5? Needs retinol (helps with wrinkles & the zits). Skincare used under the product seems to clash. Can use it in a pinch for hiding flaws and freshening my look, but since there is no "sinkcare" in the product, I can't use it on a daily basis.
Date published: 2012-07-31
Rated 1 out of 5 by from Hate the "Eraser" feature I have always liked the coverage of Instant Age Rewind Foundation, however, when I last purchased the product, I could only find it with the attached "eraser" applicator. The product quantity has been reduced by a third in this new format, despite the price being greater. The eraser is abrasive and presumably harbors bacteria as you cannot wash it and it must be repeatedly reused. I have broken out non-stop since approximately the fifth day of use (which is a rarity for me); I can only assume that the breakouts are as a result of the inability to wash or replace the "eraser" applicator. I have much better results using fresh makeup sponges with each application, and unfortunately, after several weeks of use, I will not continue to use this product or purchase it again.
Date published: 2016-10-24
Rated 4 out of 5 by from Great Product - Packaging Needs Work! FANTASTIC Product, I even use it to cover other blemishes and dark spots on my face, the formula has a smooth consistency and great coverage. I have purchased several times, however the current packaging does not allow you to get to all the product. When the sponge tip dobber no longer dispenses product, you will see that plenty of product still remains in the container and is unaccessible. Maybelline, as a constant consumer, ask you to please change the packaging of this product. Other high end companies have had to make changes to their packaging for the same reasons.
Date published: 2012-09-26
Rated 5 out of 5 by from I LOVE THIS!!!!!! I finally found my dream face eraser! I start getting ready for work at 5:00 am in the morning. After applying my face moisturizer I apply this product to my face and wow it goes on so smooth and you don't even notice I'm wearing it. I have received so many compliments on how nice and smooth and my face has a nice glow since I started using this product. Please don't ever discontinue this product. I had trouble with the first one I bought awhile ago it wouldn't turn to release more liquid into the applicator. Second and third one I've used are working great! Thank you!
Date published: 2013-09-15
Rated 1 out of 5 by from Faulty Containers The "product" rates a 5 star but the CONTAINER RATES A "0." The first two I bought were awesome and I told friends who then also bought them and loved them. Then, Maybelline must have changed something or some vendor as although the product is still awesome, it is no good if the twist part of the containers fails to let you get to the product. I have had three containers now that I have been unable to get to work. The twist part broke on the second two almost right away. So as I love the "product," I purchased another, determined to be very, very gentle. It did no good. The twister failed again and I am having to try to get the product out of the container which then dries it out some. Please, please, Maybelline, get this fixed. Thank you.
Date published: 2013-12-09
Rated 5 out of 5 by from My Number One Must Have For Makeup I abolutely love, love, love this product! I have recommended it to all of my friends and family and everyone has switched over to this great product. It goes on smooth and blends effortlessly. I do not have to use primer under it to get a great finish and my skin looks amazing. I love the sponge applicator and how easily it applies. I apply it in small circles and it completely covers every flaw and tiny wrinkle. Even my 52 year old mother looked 10 years younger when she used this. I am 30 and I look like I did in my twenties : ) It is lightweight, doesn't break out my skin, and I found a great color match. You can do spot cover up for a very natural look, use it around they eyes to brighten them or use it for full coverage. FABULOUS PRODUCT
Date published: 2013-01-24
Rated 4 out of 5 by from LOVE IT! Love this makeup! Best I have used in years! Please don't change it. Love the application method. However, you may want to let quality control know the spongie top doesn't last so good. I have had 2 bottles(out of many I have bought), that the top gets a hole right where the makeup comes up to the sponge. The result is the makeup doesn't go on as smooth. Maybe a higher quality sponge applicator might work. But because I LOVE THIS MAKEUP so much, I adjust by using the previous bottle top to apply.
Date published: 2013-12-10
Rated 5 out of 5 by from I love this product This is my miracle make-up......being older now that cover girl I have been using since i was 12-13 years old wasn't working anymore..this make-up by maybelline took like 10 years of my face.. i was really surprised it worked.....wowow...well got my new make-up that covers them dark spots, blemishes, and makes my face feel silky soft.. YES great product!!!!!!i I also use the prep cream before.. and that makes even better results the stress wrinkles are gone!!!
Date published: 2013-07-09
  • y_2016, m_12, d_2, h_8
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_45
  • loc_en_US, sid_0428953, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_riteaid
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 44.14ms
  • REVIEWS, PRODUCT
Specs
Height 4.5 inches
Width 1.2 inches
Depth 1.2 inches
Product Weight 0.68 fluid oz
Unit Price $12.29 per EACH Liquid (on regular retail)
Sub Brand Iar Foundation
Available Online
Package Count 1
Depth 1.2
Width 1.2
Height 4.5
Product Weight 0.68
Product Weight UOM fluid oz
Form Liquid
Color Buff Beige
Coverage SPF 10+
Skin Type All Skin Types
Model 1209IAREF-130
Indications Conceals imperfections, minimizes flaws and under-eye circles
Country of Manufacture United States
Ingredient Preference Made in the USA
Ingredients
Cyclopentasiloxane, Water, Dimethicone Crosspolymer, Glycerin, Isotridecyl Isononanoate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Disteardimonium Hectorite, Phenoxyethanol, PEG-10 Dimethicone, Hydrolyzed Wheat Protein/PVP Crosspolymer, Disodium Stearyl Glutamate, Chlorphenesin, Methylparaben, Lycium Barbarum Fruit Extract, Acrylates Copolymer, Potassium Sorbate, Ethylparaben, Tocopherol, Ascorbyl Palmitate, Panthenol, PEG-9, Aluminum Hydroxide, Citric Acid, Sodium PCA, Urea, Trehalose, Polyquaternium-51, Soluble Collagen, Sodium Hyaluronate

Safety
Never apply lash adhesive directly to eyelids. Discontinue use if any sign of irritation occurs. If swallowed, seek medical attention. Keep out of reach of children. Best used within 2 weeks of opening.