Item No. 0413146

Photo of Maybelline New York Mascara, Very Black 351 0.16 fl oz (4.7 ml)

Maybelline Mascara, Very Black 351 0.16 fl oz (4.7 ml)

• Lash Discovery

Availability: Usually ships in 1 business day

Save more with card
Buy 1 Get 1
50% Off

Equal or lesser value on eligible items on regular retail with card

Show All

Expires: 2/23/2019

Define and lengthen your radiant lash look with Maybelline New York Lash Discovery Mascara in Very Black. The included exclusive mini brush catches even the hardest to reach lashes from corner to corner, root to tip. The beautiful result is perfectly separated, long and defined lashes without clumps or globs.

Features & Benefits:

  • Exclusive mini-brush allows you to get hard-to-reach lashes – from corner to corner, root to tip and the bottom, too
  • Contact lens safe and hypoallergenic
  • Washable, also available in waterproof formula
Maybelline New York Mascara, Very Black 351 0.16 fl oz (4.7 ml) is rated 4.7 out of 5 by 25.
Rated 3 out of 5 by from Why only one shade. I've been using Maybelline for 50 years even though I could afford the more expensive brands. This WAS my favorite mascara until I was unable to find it in brown. I was going to order online, but discovered that it only comes in Black now...Why? FYI...Mature blondes don't need to wear BLACK eye makeup...TOO harsh. Please start back making it in brown. I've been trying other brands and haven't been happy with any of them. The Mini brush is great to find lashes that are hiding. Lashes don't replenish as quickly when we age....
Date published: 2012-08-04
Rated 4 out of 5 by from Bring back brown/black ! I have used this product for years and love it. I have clear eyelashes and with this fine brush, I can get to the base of the lashes on the top and not have that white line. All other brushes are too fat to get down to that area and get mascara on the eyelids. However, I do not usually wear black, it seems too fakey on me and I prefer brown/black. Why was it discontinued and please bring it back ! That is the reason I only gave 4 stars. Anyone who is a redhead knows what I'm talking about...
Date published: 2014-04-29
Rated 5 out of 5 by from Add me to the list! I've been using Lash Discovery in BROWN ever since I first saw it in a store. I use it on my lower lashes only -- easy to apply with a light touch. With my coloring, BROWN is what I need -- black IS too harsh. I want subtle, not sultry and overdone-looking. Please bring BROWN back! Not all of your customers are 15 and glupping on raccoon eyes every day. Thanks for listening.
Date published: 2012-08-25
Rated 5 out of 5 by from Loved It since About 10 yrs ago the Denver Post sd that this was the best Mascara ever & they are correct! I've been using it since.But now Target & WallyWorld won't carry it!! I don't like the waterproof mascara AT ALL!.Won't go to Walgreens becuz you have to have their silly card to get a sale price.If I can't find it,then I will have to go back to Mary Kay.Please restock back in T & WM
Date published: 2012-10-30
Rated 5 out of 5 by from Love It, But Need Brown !!! Love This Mascara but havent used in a couple years couldnt find it anymore thought it was discontinued. Found it today at walmart in black only, from the reviews looks like others want brown also. I did not buy the black and will keep looking until i find it in brown. Mascara should always come in at least 2 colors!!! PLEASE Make Brown.
Date published: 2013-05-04
Rated 5 out of 5 by from Improves my lashes I bought this after I saw a YouTube guru use it (emilynoel83) and now it is the only mascara I use for my lower lashes. That slender brush is much easier to navigate over my lower lashes and it deposits just the right amount of mascara. No smears either. Excellent product Maybelline!
Date published: 2013-10-08
Rated 5 out of 5 by from Best mascara--but where's brown/black? This is the best mascara I've ever used! But I haven't been able to find brown/black since Target stopped carrying a few years ago. I've tried much more expensive brands, but this is the best. Doesn't clump, and so many types do. But who carries it??
Date published: 2014-02-23
Rated 5 out of 5 by from Echo Been using nothing but Maybelline since just a teen. Tried others but kept coming back to Lash Discovery! Finally, somebody realized that the fair-haired who NEED mascara for their eyelashes to even be SEEN, were listening. AND they make it in BROWN!
Date published: 2012-09-09
  • y_2019, m_2, d_19, h_24
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.11
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_25
  • loc_en_US, sid_0413146, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_riteaid
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 66.31ms
Height 5.63 inches
Width 2.75 inches
Depth 0.81 inches
Product Weight 0.16 fluid oz
Unit Price $7.49 per EACH (on regular retail)
Name Maybelline Mascara, Very Black 351 0.16 fl oz (4.7 ml)
Sub Brand Lash Discovery Mascara
Available Online
Package Count 1
Container Type bottle
Color Very Black
Indications Enhancing eye look
Country of Manufacture United States
Ingredient Preference Made in the USA
Allergy Option Hypoallergenic
For best results, apply mascara from outer lash to inner lash, sweeping brush slowly from root to tip. Do not let dry between coats. Removes easily with maybelline expert eyes moisturizing eye makeup remover.
Aqua/Water, Alcohol Denat, Acrylates Copolymer, Cyclopentasiloxane, Cera Alba/Beeswax, Glyceryl Stearate, Carnauba/Carnauba Wax, VP/Eicosene Copolymer, Propylene Glycol, Paraffin, Polymethyl Methacrylate, Stearic Acid, Triethanolamine, Palmitic Acid, PVP, Silica, Polyethylene, Phenoxyethanol, Dimethiconol, Methylparaben, Hydroxyethylcellulose, Sodium Dehydroacetate, Sodium Polymethacrylate, Disodium EDTA, BHT, Simethicone, Isopropyl Titanium Triisostearate, Polyquaternium-10, Isopropylparaben, Isobutylparaben, Butylparaben

Never apply lash adhesive directly to eyelids. Discontinue use if any sign of irritation occurs. If swallowed, seek medical attention. Keep out of reach of children. Best used within 2 weeks of opening.