Item No. 0035940

Photo of Maybelline New York Ultra Liner Liquid Liner, Waterproof, Black 301, 0.25 fl oz (7.3 ml)

Maybelline New York Ultra Liner Liquid Liner, Waterproof, Black 301, 0.25 fl oz (7.3 ml)


Availability: Usually ships in 1 to 3 business days


Keep your eyes defined with the Ultra Liquid Liner from Maybelline New York in Waterproof Black. The tapered brush puts you in control, delivering a smooth, precise line exactly where you want it. The waterproof formula keeps your line from smudging, fading and flaking, letting your dramatic definition last all day.

Features & Benefits:

  • Waterproof liquid liner delivers all-day wear
  • No skipping, no smearing
  • Precision brush for perfect application
  • Safe for sensitive eyes and ophthalmologist-tested
  • Contact lens safe
Maybelline New York Ultra Liner Liquid Liner, Waterproof, Black 301, 0.25 fl oz (7.3 ml) is rated 2.8 out of 5 by 66.
Rated 1 out of 5 by from unhappy results I've been wanting a smug and water proof eyeliner and decided to go with Maybelline. I bought both the black and brown shades and tried them both out for several days. I did a swatch test and yes, they are both smug and water resistant; however, the liner cracks while on the eyelid if slightly tugged and will flake off all over the place if you are not careful. It was also really hard to remove in my opinion. This was even with the waterproof eye makeup remover Maybelline offers. Thank goodness my drugstore takes makeup returns! I returned the makeup today for a full refund and will not be purchasing it again. Despite not liking the liquid liner formula, I did like the precision brush and recommend Maybelline continue to use that style for future products. Just give us girls a non-flaky liner to go with it. :)
Date published: 2013-01-09
Rated 1 out of 5 by from Was the best Eyeliner out there ! I loved this eyeliner. I adored the taupe shade because it lined the eye beautifully giving it a natural looking effect without the harshness like the black and very dark brown. This shade defined the eye without making it look overly made up. Please bring this color back. The black and brown are too close in color and alot of women would prefer the natural beauty of this shade. Please bring this shade back, and also the formula of the orignal ultra liner waterproof liguid eyeliner ! The shades and formula is was set this eyeliner apart from the rest. This was a leader.
Date published: 2017-03-02
Rated 1 out of 5 by from Awful! Bring back the original... I've been using your waterproof liner for years. But you've clearly changed the formula. Like other unhappy posters -- who outnumber fans of this liner, you will notice-- I also found that once it dries, it starts to flake and is nearly impossible to take off. I've tried Clinique, Trish McEvoy and Lancôme removers as well as coconut oil and baby shampoo. I threw out three tubes thinking they must be old, but the new ones-- brown and black -- are even worse. You keep saying the formula is unchanged but dozens of us beg to differ.
Date published: 2017-02-28
Rated 3 out of 5 by from Changing of products... :-( For over 20 years I used your similar eyeliner in the white and black bottle. It was a liquid liner that dried on the waterline of the eye and lasted all day!!! Never has there been such a product since. I understand changes, but that one killed me.
Date published: 2016-07-28
Rated 1 out of 5 by from WHAT HAPPEN? I have purchased this product for years, 20 to be exact. It definitely changed. I purchased it a week ago and while applying it I knew it was NOT the same. I pulled out an empty container and not even the brush is the same. Very disappointing.
Date published: 2016-04-12
Rated 1 out of 5 by from suzie pittman As most the many reviews say . . I have been using this eyeliner for 26+ years an, it now IS NOT THE SAME. Why can't the company just admit it? Things that make you go. . Hmmmmm?
Date published: 2016-08-06
Rated 1 out of 5 by from Product Change?? I've been using this product and eyeliner for many years. The last eyeliner I purchased, the black was not black at all, and went on extremely light. Either the product changed or I got a defective eyeliner. Previously I would have given 5 stars.
Date published: 2016-04-03
Rated 1 out of 5 by from Your old one was better As soon as this product dries, it flakes little black bits off.
Date published: 2013-09-13
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Height 5.6 inches
Width 1.9 inches
Depth 0.75 inches
Product Weight 0.25 fluid oz
Unit Price $7.79 per EACH Liquid (on regular retail)
Sub Brand Ultra Liner Eye Liner
Available Online
Package Count 1
Depth 0.75
Width 1.9
Height 5.6
Product Weight 0.25
Product Weight UOM fluid oz
Container Type Bottle
Form Liquid
Color Black
Indications Enhancing eye look
Country of Manufacture United States
Ingredient Preference Made in the USA
Start at inner corner of lid and line along lash line following the contour of your eye. Remove easily with moisturizing mascara remover or with soap and water.
Aqua/Water, Styrene/Acrylates Copolymer, Acrylates Copolymer, Alcohol Denat, Butylene Glycol, VP/Dimethiconylacrylate/Polycarbamyl/Polyglycol Ester, PEG-75 Lanolin, Phenoxyethanol, Xanthan Gum, Methylparaben, Polysorbate 20, Sodium Dehydroacetate, Cellulose Gum, Disodium EDTA, Propylparaben, Simethicone

Eye cosmetics in a scratched, infected or irritated eye and scratches from cosmetic eye applicators can lead to eye damage and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.