Item No. 0035940

Photo of Maybelline New York Ultra Liner Liquid Liner, Waterproof, Black 301, 0.25 fl oz (7.3 ml)

Maybelline New York Ultra Liner Liquid Liner, Waterproof, Black 301, 0.25 fl oz (7.3 ml)


Availability: Usually ships in 24 hours

Save more with card
Earn Plenti Points
Worth $5.00

Earn 500 Plenti points when you buy $15.00 of eligible items

Show All

Expires: 12/9/2016

Keep your eyes defined with the Ultra Liquid Liner from Maybelline New York in Waterproof Black. The tapered brush puts you in control, delivering a smooth, precise line exactly where you want it. The waterproof formula keeps your line from smudging, fading and flaking, letting your dramatic definition last all day.

Features & Benefits:

  • Waterproof liquid liner delivers all-day wear
  • No skipping, no smearing
  • Precision brush for perfect application
  • Safe for sensitive eyes and ophthalmologist-tested
  • Contact lens safe
Maybelline New York Ultra Liner Liquid Liner, Waterproof, Black 301, 0.25 fl oz (7.3 ml) is rated 3.0 out of 5 by 41.
Rated 1 out of 5 by from Simply Awful I had written a previous review because the first time I tried this it seemed like a great eyeliner. I couldn't have been more wrong: It wears like glossy enamel paint and it only gets worse throughout the day: It cracks,chips and here's the best part- You have to chisel it off with a cotton swab to remove it! Avoid at ANY cost!
Date published: 2016-10-23
Rated 3 out of 5 by from Helpless I have gone to 10 different stores, from dept. stores to pharmacies and each one I buy come out clumped. I've opened close to 35 packages and still can't find one that is smooth. I thought it might have been discontinued. I've used it for many years and hate all the others I've tried. I feel helpless trying to find something with a brush that can do the job this one does. It is my go to in everything, especially halloween. If I find a working formula, I would rate 5 stars and recommend as I always have.
Date published: 2016-11-10
Rated 1 out of 5 by from unhappy results I've been wanting a smug and water proof eyeliner and decided to go with Maybelline. I bought both the black and brown shades and tried them both out for several days. I did a swatch test and yes, they are both smug and water resistant; however, the liner cracks while on the eyelid if slightly tugged and will flake off all over the place if you are not careful. It was also really hard to remove in my opinion. This was even with the waterproof eye makeup remover Maybelline offers. Thank goodness my drugstore takes makeup returns! I returned the makeup today for a full refund and will not be purchasing it again. Despite not liking the liquid liner formula, I did like the precision brush and recommend Maybelline continue to use that style for future products. Just give us girls a non-flaky liner to go with it. :)
Date published: 2013-01-09
Rated 5 out of 5 by from Only eyeliner that ever worked. Let's be real. You can't expect eye liner of any brand to last without eye primer. I'm surprised by some of the reviews because this is absolutely the best eyeliner I have ever used. It's pigmented and lasts forever (I know this is terribly bad for my skin, but I fall asleep with it and it lasts through the morning of). It doesn't smudge and is the best liner that I have ever used. I have been using it for about 10 years and don't plan on changing.
Date published: 2016-10-29
Rated 1 out of 5 by from Formula change? What happened? I have now bought two bottles of this product which I love and have used for 10 yrs.... and it's so watery and light! It used to be nice and thick and now it feels like a totally different product. Please bring back your old formula! It was my fav and go-to daily eye liner.... :(
Date published: 2016-11-26
Rated 5 out of 5 by from Fantastic! If you use liquid eyeliner,whether regularly or occasionally, I urge everyone to give this a try: It doesn't crack nor fade. It's richly pigmented. It's indeed waterproof and looks smooth like a tattoo. And it wears forever! I use Dark Brown and won't ever go back to pencils again!
Date published: 2016-10-22
Rated 3 out of 5 by from Changing of products... :-( For over 20 years I used your similar eyeliner in the white and black bottle. It was a liquid liner that dried on the waterline of the eye and lasted all day!!! Never has there been such a product since. I understand changes, but that one killed me.
Date published: 2016-07-28
Rated 4 out of 5 by from Good and bad days I find this eyeliner has more good days than bad.some days it won't come off even with makeup remover. Other days I find build up on the brush and clumpy application which flakes off through the day. Overall staying power is very good for the price.
Date published: 2015-10-06
  • y_2016, m_12, d_9, h_23
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_41
  • loc_en_US, sid_0035940, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_riteaid
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 18.04ms
Height 5.6 inches
Width 1.9 inches
Depth 0.75 inches
Product Weight 0.25 fluid oz
Unit Price $6.69 per EACH Liquid (on regular retail)
Sub Brand Ultra Liner Eye Liner
Available Online
Package Count 1
Depth 0.75
Width 1.9
Height 5.6
Product Weight 0.25
Product Weight UOM fluid oz
Container Type Bottle
Form Liquid
Color Black
Indications Enhancing eye look
Country of Manufacture United States
Ingredient Preference Made in the USA
Start at inner corner of lid and line along lash line following the contour of your eye. Remove easily with moisturizing mascara remover or with soap and water.
Aqua/Water, Styrene/Acrylates Copolymer, Acrylates Copolymer, Alcohol Denat, Butylene Glycol, VP/Dimethiconylacrylate/Polycarbamyl/Polyglycol Ester, PEG-75 Lanolin, Phenoxyethanol, Xanthan Gum, Methylparaben, Polysorbate 20, Sodium Dehydroacetate, Cellulose Gum, Disodium EDTA, Propylparaben, Simethicone

Eye cosmetics in a scratched, infected or irritated eye and scratches from cosmetic eye applicators can lead to eye damage and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.