Item No. 0035940

Photo of Maybelline New York Ultra Liner Liquid Liner, Waterproof, Black 301, 0.25 fl oz (7.3 ml)

Maybelline Ultra Liner Waterproof Liquid Eyeliner, Black - 0.25 fl oz


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Expires: 4/27/2019

Keep your eyes defined with the Ultra Liquid Liner from Maybelline New York in Waterproof Black. The tapered brush puts you in control, delivering a smooth, precise line exactly where you want it. The waterproof formula keeps your line from smudging, fading and flaking, letting your dramatic definition last all day.

Features & Benefits:

  • Waterproof liquid liner delivers all-day wear
  • No skipping, no smearing
  • Precision brush for perfect application
  • Safe for sensitive eyes and ophthalmologist-tested
  • Contact lens safe
Maybelline New York Ultra Liner Liquid Liner, Waterproof, Black 301, 0.25 fl oz (7.3 ml) is rated 2.6 out of 5 by 101.
Rated 1 out of 5 by from I remember it being better I habitually wear winged eyeliner as daily makeup, and I remember this particular eyeliner as being a favorite of mine in high school. Be it makeup quality or just change in preference, something has changed for me. The brush is small and flimsy, not good for precision. And if you mess up, the quick drying formula makes it difficult to get off without irritating the skin. Once the product is fully dry, it pulls into itself and looks creased on your upper eye lid, exaggerating lines you may have. While this product is meant to withstand water, over the course of the day you can expect bits to flake off without even touching. Very disappointed.
Date published: 2018-02-02
Rated 1 out of 5 by from unhappy results I've been wanting a smug and water proof eyeliner and decided to go with Maybelline. I bought both the black and brown shades and tried them both out for several days. I did a swatch test and yes, they are both smug and water resistant; however, the liner cracks while on the eyelid if slightly tugged and will flake off all over the place if you are not careful. It was also really hard to remove in my opinion. This was even with the waterproof eye makeup remover Maybelline offers. Thank goodness my drugstore takes makeup returns! I returned the makeup today for a full refund and will not be purchasing it again. Despite not liking the liquid liner formula, I did like the precision brush and recommend Maybelline continue to use that style for future products. Just give us girls a non-flaky liner to go with it. :)
Date published: 2013-01-09
Rated 1 out of 5 by from Was the best Eyeliner out there ! I loved this eyeliner. I adored the taupe shade because it lined the eye beautifully giving it a natural looking effect without the harshness like the black and very dark brown. This shade defined the eye without making it look overly made up. Please bring this color back. The black and brown are too close in color and alot of women would prefer the natural beauty of this shade. Please bring this shade back, and also the formula of the orignal ultra liner waterproof liguid eyeliner ! The shades and formula is was set this eyeliner apart from the rest. This was a leader.
Date published: 2017-03-02
Rated 1 out of 5 by from Awful! Bring back the original... I've been using your waterproof liner for years. But you've clearly changed the formula. Like other unhappy posters -- who outnumber fans of this liner, you will notice-- I also found that once it dries, it starts to flake and is nearly impossible to take off. I've tried Clinique, Trish McEvoy and Lancôme removers as well as coconut oil and baby shampoo. I threw out three tubes thinking they must be old, but the new ones-- brown and black -- are even worse. You keep saying the formula is unchanged but dozens of us beg to differ.
Date published: 2017-02-28
Rated 1 out of 5 by from UGH...WHAT HAPPENED?? I’m not sure what happened to this product, but it is a disaster! The bottle that it comes in is now so cheap, that when you open the product, the inside portion of the container comes out and creates a giant mess (not to mention that it wastes a good portion of the actual eyeliner). Black seems to be the only color available these days – the lighter colors would be welcomed back by many. And the texture seems to have changed. It is very flaky. It seems nearly impossible to create a clean line along the lashes (perhaps that has to do with the poorly designed bottle?). It always seems to look clumpy. The eyeliner used to be sold with a cap and the brush/cap on the side…about the time the packaging changed is when I noticed a huge decline in quality.
Date published: 2017-06-28
Rated 1 out of 5 by from Goodbye Ultra Liner! I have used this product for 12 years. It was sold everywhere so easily able to find. Went on smoothly, looked perfect every time! The last 3 tubes have been horrible. The formula has changed and now it clumps up, it does not go on smoothly anymore, pieces of the dried liner flake off (into my eye!), the lid gets stuck to the black insert and then doesn't close well, thus drying out. I used to get complimented everywhere I went for my "perfect" liner. The last several months I've just become insecure about how awful it looks. I usually don't post reviews but hoping you take notice!
Date published: 2019-02-06
Rated 1 out of 5 by from Formula change? What happened? I have now bought two bottles of this product which I love and have used for 10 yrs.... and it's so watery and light! It used to be nice and thick and now it feels like a totally different product. Please bring back your old formula! It was my fav and go-to daily eye liner.... :(
Date published: 2016-11-26
Rated 3 out of 5 by from Changing of products... :-( For over 20 years I used your similar eyeliner in the white and black bottle. It was a liquid liner that dried on the waterline of the eye and lasted all day!!! Never has there been such a product since. I understand changes, but that one killed me.
Date published: 2016-07-28
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Height 5.625 inches
Width 1.875 inches
Depth 0.594 inches
Product Weight 0.635 fluid oz
Unit Price $7.79 per EACH (on regular retail)
Name Maybelline Ultra Liner Waterproof Liquid Eyeliner, Black - 0.25 fl oz
Sub Brand Ultra Liner Eye Liner
Available Online
Package Count 1
Container Type bottle
Color Black
Indications Enhancing eye look
Country of Manufacture United States
Ingredient Preference Made in the USA
Start at inner corner of lid and line along lash line following the contour of your eye. Remove easily with moisturizing mascara remover or with soap and water.
Aqua/Water, Styrene/Acrylates Copolymer, Acrylates Copolymer, Alcohol Denat, Butylene Glycol, VP/Dimethiconylacrylate/Polycarbamyl/Polyglycol Ester, PEG-75 Lanolin, Phenoxyethanol, Xanthan Gum, Methylparaben, Polysorbate 20, Sodium Dehydroacetate, Cellulose Gum, Disodium EDTA, Propylparaben, Simethicone

Eye cosmetics in a scratched, infected or irritated eye and scratches from cosmetic eye applicators can lead to eye damage and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.