Item No. 0406809

Photo of Maybelline New York Waterproof Mascara, Very Black 311 0.28 fl oz (8.2 ml)

Maybelline New York Waterproof Mascara, Very Black 311 0.28 fl oz (8.2 ml)

• Full 'N Soft

Availability: Usually ships in 24 hours

Save more with card
Earn Plenti Points
Worth $5.00

Earn 500 Plenti points when you buy $15.00 of eligible items

Show All

Expires: 12/9/2016

Get the healthy looking, full lash effect with the advanced thickening power of Maybelline New York Waterproof Mascara in Very Black. Say goodbye to stiff, brittle lashes with the mascara that conditions as it thickens. The classic lash building brush smoothly wraps each lash with a buildable volume waterproof formula. Every coat pumps up the volume without clumps or globs for lush, healthy, beautiful lashes. Remove easily and quickly without the loss of lashes with the patented Quick Dissolve System.

Features & Benefits:

  • Builds full, healthy-looking lashes without the brittle feel
  • Prevents loss of lashes with quick dissolve system that allows easy mascara removal
  • Advanced thickening formula with vitamin e helps to soften and nourish lashes
  • No clumps, no globs
  • Contact lens safe and hypoallergenic
Maybelline New York Waterproof Mascara, Very Black 311 0.28 fl oz (8.2 ml) is rated 4.6 out of 5 by 193110.
Rated 5 out of 5 by from Bring it back! I've been using this mascara for as long as I can remember, and I'm having a hard time letting go! It has the best brush, holds a curl in my lashes while lengthening them and looking and feeling natural. It used to be available in brown and lasted forever. Now for some reason they stopped making this item in brown. I've still been buying it in black when I can find it, but it seems to dry up much faster, flakes all over, and the brush disintegrates. Maybe I'm just getting old batches because it's so hard to find these days. Maybelline, I beg you to bring it back in brown! I see I'm not your only customer who is asking for this. Pretty please?!
Date published: 2013-11-23
Rated 5 out of 5 by from best waterproof mascara I'm going to be honest, I don't like to wear makeup all the time. But when I do, I want it to be affordable, dependable, looking great, and easy to use. This does it for me. My eyelashes are pretty much non-existent so mascara is a must when I do wear make up. This not only gives me lashes, they feel soft and natural instead of crispy (as the name implies!). They are definitely water proof, yet it comes off fairly easily with a few passes of eye makeup remover. Maybelline is not the brand I go to for all of my makeup needs, but I certainly don't need to try any other brands for mascara!
Date published: 2012-10-16
Rated 4 out of 5 by from Favorite mascara I've used Maybelline mascara from the beginning and this line has become my favorite. The brush keeps my lashes separated and it doesn't go on clumpy. I like the waterproof formula because I have allergies and it helps prevent smudging. However I am disappointed because it no longer is available in a brown color. Black is too dark for my complexion and hair color. I've been buying a much more expensive brand now that I order online and it does the trick but would switch back in an instant if this product comes back in a brown color.
Date published: 2013-08-03
Rated 5 out of 5 by from Wonderful! I am very picky with mascaras. A great mascara for me is one that does not clump even after more then one coat, leaves my lashes soft, hold my curl, adds some volume and length, does not smudge and is not too hard to take off. I have found all these things with this mascara and its definitely a plus that it has vitamin E to nourish my lashes and prevents lash loss. I'm very happy to have found this mascara and I can always rely on this one to wear when I need something waterproof because it never lets me down!
Date published: 2013-08-08
Rated 4 out of 5 by from excellent I have been using this for years, it was my go to mascara for everyday, as a contact lens wearer it is comfortable and does not irritate my eyes.The only reason I did not give this five stars is because my color, the brown is discontinued. I am so disappointed (my mom is as well as that was her color also) The black is too dark for me as I prefer a more natural look. I really did not want to switch to another mascara but looks like I will have to. Very disappointed.
Date published: 2012-10-19
Rated 5 out of 5 by from Long time favorite, BUT... Full 'N Soft Waterproof has been my overall favorite mascara for a long time... I prefer the old-fashioned stiff plastic bristle brush (I hate the softer rubbery ones, they are messy and impossible to use on skimpier lashes); I NEED waterproof because I must curl my lashes and water-based formulas take out the curl; as I'm getting older my lashes are sparser and need the fullness (and with a couple coats this formula also lengthens nicely); I need mascara because my lashes and brows are naturally blonde (invisible).... BUT I wish Maybelline would bring back the Dark Brown and Black-Brown shades, as they are better for fair skin tones and lighter hair colors for everyday wear. Black looks too harsh for my complexion without using a lot of dark eye shadow which is just too much most the time, so I often go without make up instead :(
Date published: 2013-06-13
Rated 5 out of 5 by from love it!!!! I've been using this mascara for the past 5 years it's my favorite. I have tried all kinds and this is the best. It doesn't weigh down my lashes it keeps them curly and soft. Doesn't flake off. I can sleep with it and I won't end up with raccoon eyes. It comes off easily with make up remover. Just love it and sticking with it.
Date published: 2012-09-27
Rated 4 out of 5 by from Natural and defined This mascara is great at holding a curl and giving you nice, soft, beautiful lashes. It does smudge on me towards the end of the working day but it is good encough that I still come back to it inspite of that. To help with the smudging I usually use Lash Discovery mascara on my lower lashes and Full & Soft on the upper lashes.
Date published: 2014-03-11
  • y_2016, m_11, d_24, h_4
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_1, tr_193109
  • loc_en_US, sid_0406809, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_riteaid
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 45.47ms
Height 0.65 inches
Width 2.7 inches
Depth 5.6 inches
Product Weight 0.28 fluid oz
Unit Price $7.69 per EACH Liquid (on regular retail)
Sub Brand Full N Soft Mascara
Available Online
Package Count 1
Depth 5.6
Width 2.7
Height 0.65
Product Weight 0.28
Product Weight UOM fluid oz
Container Type Bottle
Form Liquid
Color Very Black
Indications Enhancing eye look
Country of Manufacture United States
Ingredient Preference Made in the USA
Allergy Option Hypoallergenic
For best results, apply mascara from outer lash to inner lash, sweeping brush slowly from root to tip. Do not let dry between coats. Removes easily with maybelline expert eyes moisturizing eye makeup remover.
Petroleum Distillates, C8-9 Isoparaffin, Disteardimonium Hectorite, Beeswax/Cera Alba, Carnauba/Carnauba Wax, Water/Aqua, Synthetic Beeswax, Allyl Stearate/VA Copolymer, Paraffin, Propylene Carbonate, Polyvinyl Laurate, Rice (Oryza Sativa) Starch, Silica, Panthenol, Hydrolyzed Corn Starch, Methylparaben, Isoceteth-20, Lecithin, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Disodium Cocoamphodiacetate, Tocopheryl Acetate, 2-Oleamido-1,3-Octadecanediol, Simethicone, Diazolidinyl Urea, Disodium EDTA, Propylparaben

Never apply lash adhesive directly to eyelids. Discontinue use if any sign of irritation occurs. If swallowed, seek medical attention. Keep out of reach of children. Best used within 2 weeks of opening.