Item No. 0406809

Photo of Maybelline New York Waterproof Mascara, Very Black 311 0.28 fl oz (8.2 ml)

Maybelline New York Waterproof Mascara, Very Black 311 0.28 fl oz (8.2 ml)

• Full 'N Soft

Availability: Usually ships in 1 to 3 business days

Save more with card
Buy 1 Get 1
50% Off

Equal or lesser value on eligible items

Show All

Expires: 7/21/2017

Get the healthy looking, full lash effect with the advanced thickening power of Maybelline New York Waterproof Mascara in Very Black. Say goodbye to stiff, brittle lashes with the mascara that conditions as it thickens. The classic lash building brush smoothly wraps each lash with a buildable volume waterproof formula. Every coat pumps up the volume without clumps or globs for lush, healthy, beautiful lashes. Remove easily and quickly without the loss of lashes with the patented Quick Dissolve System.

Features & Benefits:

  • Builds full, healthy-looking lashes without the brittle feel
  • Prevents loss of lashes with quick dissolve system that allows easy mascara removal
  • Advanced thickening formula with vitamin e helps to soften and nourish lashes
  • No clumps, no globs
  • Contact lens safe and hypoallergenic
Maybelline New York Waterproof Mascara, Very Black 311 0.28 fl oz (8.2 ml) is rated 4.2 out of 5 by 158.
Rated 5 out of 5 by from Bring it back! I've been using this mascara for as long as I can remember, and I'm having a hard time letting go! It has the best brush, holds a curl in my lashes while lengthening them and looking and feeling natural. It used to be available in brown and lasted forever. Now for some reason they stopped making this item in brown. I've still been buying it in black when I can find it, but it seems to dry up much faster, flakes all over, and the brush disintegrates. Maybe I'm just getting old batches because it's so hard to find these days. Maybelline, I beg you to bring it back in brown! I see I'm not your only customer who is asking for this. Pretty please?!
Date published: 2013-11-23
Rated 2 out of 5 by from Disappointed After several tries I am severely disappointed from my expectations for this mascara. I hate the crunchy lash feeling which is why I tried Full N Soft, and indeed it is not crunchy but it completely lacks volume and curl-holding power. It does separate the lashes well and doesn't flake, but gives no volume. The formula went on fine the first couple times but it seemed to really dry out after that, wayyy too fast! Also I noticed it significantly thinned out my lashes compared to the mascara I was using before. The last reason alone would make me want to stop using it. I wish my experience had turned out much better, so time to try something else.
Date published: 2013-06-09
Rated 1 out of 5 by from BRING BACK BROWNISH BLACK! I have been using this mascara for years and years and years and I LOVE IT. I have some bad allergies to many other kinds of mascara, but not this one. I have even tried other types of Maybelline mascaras and I'm allergic to those - including Great Lash. This was the only one that worked for me. It is simply awesome. It leaves my lashes soft after use. I LOVE the BROWNISH BLACK color and it is gone. I am fair skinned and any variation of the other black colors offered are too much on me. PLEASE PLEASE PLEASE BRING BROWNISH BLACK BACK.
Date published: 2016-10-25
Rated 5 out of 5 by from I love this mascara! This mascara is really special. I tend to try others but I always go back to this one. It's the perfect daytime mascara. It looks so natural and really created fluttery lashes. The best part is that I feel it actually helps my lashes grow! Or at least stay strong and not break as much. When I use other mascaras for over a week, I find my lashes are in worse condition than when I started using it bc they tend to dry them out. But because full n soft has conditioning ingredients, it's actually good for my lashes as I'm wearing it. I love this stuff and will continue buying and recommending. Although I wish it came in other colors like brown.
Date published: 2017-01-21
Rated 5 out of 5 by from Desperately seeking blackish brown! I've been using Full 'N Soft for as long as I can remember. I stocked up last time I bought it because it was on sale, and I don't use anything else. I've experimented with other brands and even other Maybelline products and nothing comes close to Full 'N Soft in quality. The brush is amazing. I'm devastated to learn that blackish brown is no longer available. I can't use black because I'm a redhead. Please, please, please bring back blackish brown!!!!!
Date published: 2013-05-26
Rated 5 out of 5 by from PLEASE bring back brownish black I will echo the comments of previous reviewers. When I first tried this product, I loved it immediately. It doesn't clump, and it adds length and definition without being over the top. When I went to get more recently, I could not find it in Brownish Black. I searched local stores and was sad to find the color discontinued. I cannot wear the very black color. Please bring back brownish black.
Date published: 2013-05-29
Rated 5 out of 5 by from best waterproof mascara I'm going to be honest, I don't like to wear makeup all the time. But when I do, I want it to be affordable, dependable, looking great, and easy to use. This does it for me. My eyelashes are pretty much non-existent so mascara is a must when I do wear make up. This not only gives me lashes, they feel soft and natural instead of crispy (as the name implies!). They are definitely water proof, yet it comes off fairly easily with a few passes of eye makeup remover. Maybelline is not the brand I go to for all of my makeup needs, but I certainly don't need to try any other brands for mascara!
Date published: 2012-10-16
Rated 3 out of 5 by from NEED BROWNISH BLACK BACK! I've been buying this in brownish black for years, it's the perfect mascara for application and softness (as the name says)! But now I find the brownish black has been discontinued. I can't use the very black with how fair I am and with having blue eyes. Please bring back the brownish black or I'll have to go back to the drawing board and try to find a new mascara.
Date published: 2013-11-25
  • y_2017, m_7, d_19, h_7
  • bvseo_bulk, prod_bvrr, vn_bulk_1.0.0-hotfix-1
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_158
  • loc_en_US, sid_0406809, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_riteaid
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 18.55ms
Height 0.65 inches
Width 2.7 inches
Depth 5.6 inches
Product Weight 0.28 fluid oz
Unit Price $7.69 per EACH Liquid (on regular retail)
Sub Brand Full N Soft Mascara
Available Online
Package Count 1
Depth 5.6
Width 2.7
Height 0.65
Product Weight 0.28
Product Weight UOM fluid oz
Container Type Bottle
Form Liquid
Color Very Black
Indications Enhancing eye look
Country of Manufacture United States
Ingredient Preference Made in the USA
Allergy Option Hypoallergenic
For best results, apply mascara from outer lash to inner lash, sweeping brush slowly from root to tip. Do not let dry between coats. Removes easily with maybelline expert eyes moisturizing eye makeup remover.
Petroleum Distillates, C8-9 Isoparaffin, Disteardimonium Hectorite, Beeswax/Cera Alba, Carnauba/Carnauba Wax, Water/Aqua, Synthetic Beeswax, Allyl Stearate/VA Copolymer, Paraffin, Propylene Carbonate, Polyvinyl Laurate, Rice (Oryza Sativa) Starch, Silica, Panthenol, Hydrolyzed Corn Starch, Methylparaben, Isoceteth-20, Lecithin, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Disodium Cocoamphodiacetate, Tocopheryl Acetate, 2-Oleamido-1,3-Octadecanediol, Simethicone, Diazolidinyl Urea, Disodium EDTA, Propylparaben

Never apply lash adhesive directly to eyelids. Discontinue use if any sign of irritation occurs. If swallowed, seek medical attention. Keep out of reach of children. Best used within 2 weeks of opening.