Item No. 0432855

Photo of Maybelline NY Mascara, Waterproof, Very Black 295 0.31 oz (9.4 ml)

Maybelline NY Mascara, Waterproof, Very Black 295 0.31 oz (9.4 ml)

• Volum'Express

Availability: Usually ships in 1 to 3 business days

Save more with card
Buy 1 Get 1
50% Off

Equal or lesser value on eligible items

Show All

Expires: 7/21/2017

Give your lashes that dramatic, false lash look with The Falsies, the Maybelline New York VOLUM'Express, waterproof Mascara. Accentuate your eye color with the fabulous very black shade of this mascara. Your lashes will get the volume they crave thanks to the spoon brush that loads every lash to instantly give the look of more lashes.

Features & Benefits:

  • Lash glam with a flare, instantly!
  • Patented spoon brush fans out lashes from corner-to-corner, while our pro-keratin formula instantly builds volume without clumping
  • Unique flexible wand helps to lift and separate lashes to provide the look of 300% more visible, fuller lashes, no gaps from any angle
  • Contact lens safe and ophthalmologist-tested
  • Waterproof
Maybelline NY Mascara, Waterproof, Very Black 295 0.31 oz (9.4 ml) is rated 2.7 out of 5 by 23.
Rated 1 out of 5 by from Do not waste your money.... I bought this mascara because a friend had some really nice lashes and I asked her what she used but when I went and purchased it...UGH.....there is nothing about this mascara that's good.....the brush bristles are too close together causing it to CLUMP more than any mascara I have ever tried in my life. I am extremely disappointed ..not to mention...when you take it normal eye makeup remover (which is Maybelline also) will NOT take it off...I have to get a tissue and pull it off (all those dang clumps) and have noticed eyelashes falling out due to that. I would give this mascara a negative star if they had it!
Date published: 2013-01-29
Rated 1 out of 5 by from I want the old formula of Great Lash Waterproof ba I never had a reaction with irritation to my eyes using Great Lash Waterproof mascara which I used for many, many years. You changed the formula and I have tried each of the new ones and all irritate my eyes so bad I have to use anti itch eye drops. I know you try to improve your products and enhance what they do. However, Is there anyway I can purchase the old one I used and never had a problem with. I'm tired of wasting my money on the new ones since all have whatever it is in them that irritates my eyes. I loved the old product and would like to be able to get it again. Any chance? ?
Date published: 2012-09-06
Rated 4 out of 5 by from poof amazing lashes in seconds great formula but wish it it didnt smudge. one or two swipes and boom u really get the falsies effect. its a dry formula so applying it can be a trick or u will get clumpy spider lashes. a trick i do is apply clear mascara gel then swipe this on. works like magic and best part u dont need alot of application to get the volume. it really works! i will definitely be going back to stock up on this!
Date published: 2012-12-04
Rated 3 out of 5 by from Great Brush I really love the eyelash wand but the mascara; not so much. I use wrinkle creams and moisterizers and after applying a couple of coats, and the next thing I know; I look like Ricky Raccoon. I find any washable mascara doesn't stay on especially at my age. I like the curl of the lashes but the staying power is not good. I also like a wand that reaches all of my lashes.
Date published: 2013-03-12
Rated 2 out of 5 by from Smudges under eyes! This mascara made my lashes look really good, but I will not buy it again. It smudges under my eyes. About an hour or so after I put it on, it makes a ring under my eyes. Who would want this to happen when you're at work? I've always worn Maybelline mascara, but won't waste any more money buying it.
Date published: 2012-11-07
Rated 5 out of 5 by from life proof I love this. Ive been buuing it for a while and it has lasted 48 hours with sleeping tossing Turning crying my eyes raw being a mom and just life in general. If i could rate higher than 5 stars i would DO NOT CHANGE YOUR CURRENT FORMULA IT WORKS! Sincerely, a very very satisfied customer
Date published: 2017-02-07
Rated 2 out of 5 by from The formula is great. I really like what it does to my lashes. No clumping, I can get to the base of my lashes easily and it goes on smoothly. However, I always close my tubes but on my third use it was pretty dried out. If it didn't dry out so quickly it would definitely be my favorite.
Date published: 2013-07-07
Rated 5 out of 5 by from My holy grail foundation! I don't understand all of the negative reviews with this mascara. I bought this because I have tried the Falsies mascara and loved it so thought why not try this. This mascara is amazing! It made my eyelashes so thick and full of volume! Looks fake!!
Date published: 2015-02-23
  • y_2017, m_7, d_19, h_6
  • bvseo_bulk, prod_bvrr, vn_bulk_1.0.0-hotfix-1
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_23
  • loc_en_US, sid_0432855, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_riteaid
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 10.49ms
Height 0.95 inches
Width 2.75 inches
Depth 5.6 inches
Product Weight 0.31 fluid oz
Unit Price $7.49 per EACH Liquid (on regular retail)
Sub Brand Volume Express Falsies
Available Online
Package Count 1
Depth 5.6
Width 2.75
Height 0.95
Product Weight 0.31
Product Weight UOM fluid oz
Container Type Bottle
Form Liquid
Color Very Black
Model 510VEFFW-01
Indications Enhancing eye look
Country of Manufacture United States
Ingredient Preference Made in the USA
For best results, apply the spoon curler brush with the spoon side against the lashes and then flare outwards with the flat side from root to tip. Removes easily with eye makeup remover.
Isododecane, Cera Alba/Beeswax, Copernicia Cerifera Cera/Carnauba Wax, Disteardimonium Hectorite, Water, Allyl Stearate/VA Copolymer, Oryza Sativa Cera/Rice Bran Wax, Paraffin, Alcohol Denat, Polyvinyl Laurate, VP/Eicosene Copolymer, Propylene Carbonate, Talc, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, PEG-30 Glyceryl Stearate, Propylparaben, Methylparaben, Hydrogenated Jojoba Oil, Arginine Serine, Glutamic Acid, 2-Oleamido-1,3-Octadecanediol, Silica, Rayon. May Contain: CI 77492, CI 7491, 77499/Iron Oxides, CI 77007/Ultramarines, CI 77891/Titanium Dioxide, Mica, CI 77288/Chromium Oxide Greens, CI 77289/Chromium Hydroxide Green, CI 77742/Manganese Violet, CI 77510/Ferric Ferrocyanide

To safeguard Maybelline purity, reserve this product for your personal use. Treat the applicator with they hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute mascara with water, saliva or any other substance. Cap tightly after use. If change in odor or appearance occurs, discontinue use. Do not use this or any other eye cosmetic if your eyes is injured, irritated or infected. Consult a physician promptly.