Item No. 0338248

Photo of Nice N Easy Born Blonde Blonding, for Dark Blonde to Black Hair, Maxi, 1 application

Nice N Easy Born Blonde Blonding, for Dark Blonde to Black Hair, Maxi, 1 application


Availability: Usually ships in 1 to 3 business days

Save more with card
Clip to Load2Card
$2.00 Off

Show Details

Expires: 4/15/2017
Clip to Load2Card
$5.00 Off

Show Details

Expires: 4/15/2017

They’ll never know you weren’t born a natural blonde — even if your hair is jet black — with Nice N Easy Born Blonde Blonding for Dark Blonde to Black Hair. In one simple application, you can transform your dark hair to brilliant light locks. This kit includes Nice 'n Easy Born Blonde Liquid Lightener, Nice 'n Easy Born Blonde Lightening Powder, Nice 'n Easy Born Blonde Developing Creme and Nice 'n Easy Born Blonde Moisture Intense Conditioner.

Features & Benfits:

  • Maximum blonding for even the darkest hair
  • Moisture intensive conditioner leaves hair soft
  • Incredibly soft and silky
  • Maxi for use on dark blonde to black hair
Nice N Easy Born Blonde Blonding, for Dark Blonde to Black Hair, Maxi, 1 application is rated 3.1 out of 5 by 20.
Rated 5 out of 5 by from Love this product! I have been using Nice n Easy Born Blond for quite awhile now. I love it! I have tried the bleach and lightener route...UGH! It left my hair dry and brittle. I had to do a two step process. Go through several color stages and complete the color stages the next day. I suffered a sore scalp and dry hair. Born Blond has everything you need in one complete package. The moisture intensive conditioner is great and leaves my hair smooth. Since I am a woman of color my hair is easy to become dry, brittle and break. Please don't stop manufacturing this product. I get so many compliments on my hair. And I recommend it to anyone who ask!! Thanks, Clairol
Date published: 2014-05-08
Rated 5 out of 5 by from better then regular bleach my natural hair color is dirty blonde, and i wanted to go for the total bleach blonde look. unlike regular bleach it doesn't make your hair orange or a funny yellow color. i really like this product. i've used the ones for the lighter hair from born blonde but didn't get the total white blonde i wanted. i always suggest using the maxi to everyone wanting to bleach there hair. to me it feels safer and less damaging then regular bleach mix. plus it way easier. i just apply it like regular hair color. i'm happy with this product completely!! remember you may need two boxes if your hair is to your shoulders. better safe then sorry.
Date published: 2012-07-08
Rated 1 out of 5 by from do not use This is the worst product I have ever used! My hair was a medium tone and now it is 4 different colors. I am no stranger to hair dye or bleach so I know how to properly dye my hair. I tried to go from medium auburn to blonde but instead my hair is now white pink blonde and brown! I have never been so angry about a product! I am so emberassed that I am going to have to call in to work because I refuse to leave my house like this but I have no choice but to leave it this way for a little while for fear of damageing my hair.DO NOT USE THIS PRODUCT! I am so angry that I am in tears right now, I wish I could upload a pic. so nobody would have to have hair that looks like this!
Date published: 2012-01-19
Rated 5 out of 5 by from Surprised by My Results! I have to admit that when I purchased this for my two tone hair (dark brown on top, light ash brown on the bottom), I was not expecting to be able to go blonde with just one application but I was wrong! I left the product in for the full 60 minutes and I already had damaged hair (I know probably not the best idea) and once I washed my hair, dried and styled my hair was a beautiful, shiny golden blonde! I did tone it a bit because I naturally have red undertones but my hair was not red, it was golden mostly with only some light amber tones. Also my hair is super soft even with prior damage and bleaching this time. I absolutely love this product and will continue to purchase as long as I want blonde hair.
Date published: 2015-05-24
Rated 1 out of 5 by from So horrible that I am crying!!! I needed to touch my roots up because they were growing out a little. I purchased this product because I thought it would lighten my roots..Instead..I now have bright YELLOW HAIR and I was supposed to go somewhere this evening..I now cannot go anywhere unless I want to wear a hat!! I'm sitting here in tears over this. I would NEVER recommend this product to anyone..not ever!! My hair is ruined because of it!!! It looked great before I used this..ALL it needed was a root touch up and now my hair is white..and BRIGHT YELLOW!!!! iT WAS VERY EASY TO USE...BUT THAT DOES NOT OVERRIDE THE FACT THAT THE PRODUCT HAS RUINED MY HAIR!!!!
Date published: 2014-10-29
Rated 5 out of 5 by from Great at-home blonde I previously was salon blonde for over 5 years, then after having a child I allowed my natural red/brown hair to grow out. I then used Loreal Preference (twice) to try and go blonde again without visiting the salon. That brand turned my hair yellow, even waiting the full amount of time and using a second box. I waited a week then chose Born Blonde by Clairol. Within 15 minutes my yellow and red tone are GONE! I'm very pleased. I still have dark tones (not red) underneath, but I rinsed the upper part of my hair and am allowing the bottom to develop further and I'm so pleased! Fantastic at-home alternative to salon blonde. I do recommend using a blonde shampoo and purple shampoo once a week to keep out the brass if you are naturally red like me.
Date published: 2017-01-20
Rated 1 out of 5 by from help I used the born blonde maximum followed the directions extremely careful my hair came out horrible. It's multicolored with oranges hints of red yellows it's light on the top and as it goes down it gets darker and darker and more orange. I'm so embarrassed I haven't left my room. I am so mad it says works for hair brown to black I was in between their and it didn't work for me! I don't know what to do I'm horrified! Now I'm stuck with this orange hair and I don't know what to do!
Date published: 2012-04-20
Rated 1 out of 5 by from Wish I'd read reviews before using I followed the directions. My hair turned a flaming orange color. Instructions say if you don't achieve your desired color to do it a second time after 24 hours. So I tried that. What a mistake! I get the calico cat reference in the other review. My hair is now orange, almost white, and red. And my hair is so dried out I'm almost afraid to do anything else to it. But I have to do something. No way I can go to work like this!
Date published: 2012-07-07
  • y_2017, m_3, d_25, h_5
  • bvseo_bulk, prod_bvrr, vn_bulk_1.0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_20
  • loc_en_US, sid_0338248, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_riteaid
  • bvseo_sdk, p_sdk, 3.2.0
  • CLOUD, getContent, 42.77ms
Height 6.7 inches
Width 3.6 inches
Depth 3 inches
Unit Price $12.99 per EACH (on regular retail)
Available Online
Package Count 1
Depth 3
Width 3.6
Height 6.7
Container Type Box
Color Maxi
Model 2920
Indications Dying hair
Country of Manufacture Mexico
Potassium Persulfate, Sodium Silicate, Ammonium Persulfate, Silica, Sodium Lauryl Sulfate, Disodium EDTA, Ultramarines. Developing Creme: Water/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-20, Steareth-21, Laureth-23, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Styrene/VP Copolymer, PPG-1 Trideceth-6, Etidronic Acid. Liquid Lightener: Tall Oil Acid, Oleth-2, Propylene Glycol, Isopropyl Alcohol, Ethanolamine, Soytrimonium Chloride, Ammonium Hydroxide, Ethoxydiglycol, C12-15 Pareth-3, Hexylene Glycol, Water/Eau, Fragrance/Parfum, Erythorbic Acid, Sodium Sulfite, EDTA. Moisture Intensive Conditioner: Water/Eau, Stearyl Alcohol, Cyclopentasiloxane, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Dimethicone, Benzyl Alcohol, Fragrance/Parfum, Panthenyl Ethyl Ether, EDTA, Panthenol, Methylchloroisothiazolinone, Methylisothiazolinone.

Avoid any contact with eyes, avoid skin contact (other than areas of application). See enclosed leaflet for important safety information. Product not intended for use on children. Keep out of reach of children.