Item No. 0335507

Photo of Preference Superior Preference Hair Color, Warmer, Medium Auburn 5MB, 1 application

L'Oreal Paris Superior Preference Hair Color, Warmer, Medium Auburn 5MB

Price: $8.99

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L’Oreal, a leading name in beauty, brings you beautiful hair with L’Oreal Superior Preference Hair Color. This rich color transforms your look with fade defying, high shine hair color that has the power to condition and protect your hair. Get beautiful luminous hair color in Medium Auburn with L'Oreal.

Features & Benefits:

  • Fade-defying color and shine system
  • Luminous results
  • Lasts up to 8 weeks
  • Salon quality permanent hair color
  • Conditioning colorant
L'Oreal Paris Superior Preference Hair Color, Warmer, Medium Auburn 5MB is rated 3.5 out of 5 by 926.
Rated 5 out of 5 by from UL61 Hi Lift Ash Brown I have naturally medium-dark brown hair. I pulls red and is difficult to lift. Even professional colorist have difficulties despite copious amounts of time, toner and bleach. I gave up on lightening my hair several years ago, but in the last 6-8 months have found developing greys resistant to color. I took a risk on UL61 and have been blown away by the results. Without any discernable damage, I have beautiful, multi-faceted color. No patchiness, no brass, no red. I honestly have not gotten this many compliments on my hair color since paying $150+ 15 years ago. People are blown away when I tell them it is from a box...even my stylist.
Date published: 2018-01-14
Rated 5 out of 5 by from Looks Natural!!! Light Auburn-Superior Preference In my early 30's, my natural bright red hair that I was born with started to turn to an ugly mousey brown color. I wanted to maintain the same or close to my original hair color. After years of trying different hair salons and store bought out of the box colors, I finally found the right shade that looks natural!! I know that it'll never be as red as it was before, but I absolutely love this color! I colored my hair, and the next day I went into a salon to get a hair cut. Many hairstylists in that salon asked me if that was my natural hair color! :D I said no, but was elated that they said my color looked natural! Please don't change it!! Thanks so much!
Date published: 2016-11-13
Rated 5 out of 5 by from Beautiful Hair Color!!! I can always count on Loreal Hair Color to give great results! I recently used the Superior Preference 9 1/2 A Light Ash Blonde, and I was amazed!! So beautiful, luminous and natural looking too! I love it! I have received many compliments on it! It is just as good, if not better, than salon color! I recommend Loreal Hair products to everyone I know, I do wish that there were a few more light blonde colors to choose from. I remember when they had the Dream Blonde Collection and that was wonderful. I'm hoping in the future Loreal will come out with something like that again. Thank you Loreal for making me happy with my Hair!!!
Date published: 2017-12-07
Rated 2 out of 5 by from Used 9GR, Not Impressed I have been dying my hair strawberry blonde for about two years now. I usually mix my own shade by adding a few drops of auburn red with ultra light blonde (not L’Oréal, a different brand). I tried the L’Oréal Light Reddish Blonde 9GR this time hoping for similar results, but was left disappointed. The formula was incredibly thin and watery and did not distribute evenly. The color ended up being sort of dingy and drab looking, in my opinion. It’s more of dark blonde, which is not what I was looking for. My natural/root color is a medium blonde, and my ends were a faded light blonde from their last coloring about three months ago.
Date published: 2019-03-14
Rated 2 out of 5 by from Color is nothing like on the picture. Decided to get a little different look and bring some life to my long light brow hair. Sometimes painting them Medium Ash Brown, but found that very pretty hair color on the box with "Dark Soft Mahogany Brown, warmer" and already imagine my new sexy look. When we painted my hair is ended up nothing like color on the box. It was way more darker, almost black with some burgundy purple shine under the sun light. It the room it look black. I look like a witch. Gosh what to do? From warm medium golden brown my hair turn in almost black. Very disappointed. The only thing I can say good about it, that L'Oréal colors stays long and panting deep.
Date published: 2017-08-23
Rated 5 out of 5 by from Love It! I bought a L'Oreal Paris Superior Preference hair color in the shade 3C Coolest Dark Brown. This was my first time purchasing this shade and I must say that I love it!! I am naturally a medium-dark brown shade and I had previously dyed my hair a burgundy shade. Since it has begun fading I wanted to change up my color. I chose this particular shade because I am trying to remove the brass for a cool dark brown. It worked fabulously! I also have zero gray so there was no need for coverage. I would suggest that if you have gray and want a cool brown to go with Dark Ash Brown. Great product will definitely buy again!!
Date published: 2017-07-29
Rated 5 out of 5 by from Same color for 15 years I have used Light Auburn for many years since my early 20's. Every 3-4 weeks I reapply the color and I am careful to not leave on the ends for more than 10 minutes or so. My hair is medium reddish brown naturally and I started getting grays when I was about 20. Light Auburn turns my hair the prefect shade of red and my gray hairs create lots of highlights. I get asked about my hair color all the time. I have ginger coloring, so it looks totally natural. Thanks Loreal, I would have spent so much money at the salon coloring my hair over the years if it wasn't for this product.
Date published: 2017-01-13
Rated 5 out of 5 by from 6C COOL LIGHT BROWN - GREAT COLOR! I've tried loreal hair products in many shades over the years and typically with poor results. The superior preference was about the only option at the store I was at for an ash color. I've used the 6A before which puts undertones of green in my hair as well as being extremely over-processed to the point of very dark brown. I saw they came out with the new shade 6C cool light brown and decided to try it out. Thank God they finally got it right! Very natural blended out my grays and brassiness left by previous red and golden tone dyes while not over processing. Definitely will be repurchasing!
Date published: 2017-06-11
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Height 6.4 inches
Width 3.59 inches
Depth 2.25 inches
Unit Price $8.99 per EACH (on regular retail)
Name L'Oreal Paris Superior Preference Hair Color, Warmer, Medium Auburn 5MB
Sub Brand Superior Preference
Available Online
Package Count 1
Container Type box
Color Medium Auburn
Hair Type All Hair Types
Indications For hair care
Country of Manufacture United States
Ingredient Preference Anti-oxidants, Made in the USA
Sweep all over lid for subtle color
Color Gel: Aqua/Water, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat, Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, Pentasodium Pentetate, Ammonium Acetate, Parfum/Fragrance, Sodium Metabisulfite, p-Phenylenediamine, 2-Amino-3-Hydroxypridine, p-Aminophenol, Erythorbic Acid, Phenyl Methyl Pyrazolone, 2-methyl-5Hydroxyethylaminophenol, 4-Amino-2hydroxytoluene, Resorcinol, m-Aminophenol, Alpha-Isomethyl Ionone, Eugenol, Linalool, Citronellol. Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-30, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate. Care Supreme Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Amodimethicone, Cetyl Esters, isopropyl Alcohol, Parfum/Fragrance, Methylparaben, trideceth-12, Hexyl Cinnamal, Linalool, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional Limonene, Amyl Cinnamal, PPG-5-Ceteth-20, Geraniol, Benzyl Benzoate, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Alphaisomethyl Ionone, Lecithin, Cinnamyl Alcohol, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate, Phenoxyethanol, Methyl-2-Octynoate, Ethylparaben.

Hair colorants can cause allergic reactions, which in rare instances can be severe. Tattoos may increase your risk of allergy. To reduce your risk, follow these instructions: do not use this product at all if you have already experienced any reaction to coloring products, you have sensitive, irritated or damaged scalp. In these cases, consult a doctor before using any hair color product. Perform a skin allergy test 48 hours before each product use even if you have already used coloring products before. Follow enclosed instructions. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Rinse hair well after application. Wear suitable gloves. Keep out of reach of children. This product is not intended to be used on children. Enclosed insert contains important healthy and safety information. Read accompanying directions prior to use. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary patch test according to accompanying directions should first be made. This product must not be used for dyeing eyelashes or eyebrows - to do so may cause blindness.