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Round up and help kids in our communities.


We've created an easy way for wellness+ rewards members to make a difference. Enroll in KidCents and your in-store & online purchases will be rounded up to the next whole dollar amount. Your change will go to programs that make a meaningful difference in the lives of children in our local communities.


KidCents, brought to you by The Rite Aid Foundation, is a program that supports non-profit organizations dedicated to improving the health and well-being of children in our communities. Learn more about KidCents.