Our StoryAt Rite Aid, we have a personal interest in your health and wellness. That’s why we deliver the products and services that you, our valued customer, need to lead a healthier, happier life. Everyone at Rite Aid—from our knowledgeable, caring associates and pharmacists to the members of our board of directors—works together to provide you with a superior pharmacy experience. Rite Aid Corporation is also proud to be one of the nation's leading drugstore chains. With approximately 4,600 stores in 31 states and the District of Columbia, we have a strong presence on both the East and West Coasts. Rite Aid is the largest drugstore chain on the East Coast and the third-largest in the United States, employing roughly 89,000 associates. Our company is publicly traded on the New York Stock Exchange under the ticker symbol RAD. Rite Aid Corporation History1962Our first store opens as Thrift D Discount Center in Scranton, Pennsylvania. 1965We grow rapidly through acquisitions and the opening of new stores, expanding to five northeastern states. 1968Our name officially changes to Rite Aid Corporation. We also make our first public offering and start trading on the American Stock Exchange. 1970Rite Aid moves to the New York Stock Exchange. 1972We now operate 267 stores in 10 states. 1981Our company becomes the third-largest retail drugstore chain in the country. 1983We pass the $1 billion sales mark for the first time. 1987We celebrate our 25th anniversary and acquire 420 stores in Florida, Maryland, Washington D.C., Delaware, Indiana, New York, Ohio, Virginia, West Virginia, North Carolina, and Pennsylvania. This greatly expands our market penetration and we pass the 2,000-store mark to become the nation's largest drugstore chain in terms of store count. 1995The acquisition of Perry Drug Stores—the largest drugstore chain in Michigan—is our largest acquisition to date. We now operate nearly 3,000 stores. 1996We expand services to the West Coast and the Gulf Coast region, through the acquisitions of Thrifty PayLess Holdings, Inc., Harco, Inc., and K & B Incorporated, adding over 1,000 stores to the company. 1999We form a strategic partnership with General Nutrition Companies, Inc. (GNC), the largest specialty retailer of vitamins, mineral supplements, sports nutrition, and herbal products. This partnership leads to the creation of GNC "stores within stores" in Rite Aid locations across the country. 1999A new management team joins Rite Aid to set a new course and create and execute a turnaround plan. 2004Our strategic initiatives for growth now include a comprehensive focus on patient health and wellness programs, including heart health and allergy awareness, oral and skin care, diabetes and weight management, successful private label launches, and effective promotional and seasonal programs. 2007We complete our purchase of the Brooks and Eckerd drugstore chains, making us the largest drugstore chain on the East Coast and the third-largest nationally. 2010We introduce our first-ever free customer rewards program, wellness+, which has become recognized as the best loyalty program in the drugstore channel*. 2012To meet the needs of our value-driven consumers, we continue to revamp our entire private brand program with a new look, new brands, and additional offerings. 2015We introduce wellness+ with Plenti, a new rewards program partnership that offers even greater savings to our customers. Along with wellness+ benefits, wellness+ with Plenti lets you earn Plenti points at one place and use them at another, all with a single rewards card. * Bond Brand Loyalty Study, 2014 | |
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wellness+ with Plenti Programs & Benefits
Enjoy the benefits of wellness+ with Plenti
- Members-only sale pricing and discounts
- Boost your Plenti points balance with weekly offers
- Earn Plenti points on things you buy every day and use them for savings at Rite Aid and certain Plenti partners
- Load and redeem valuable eCoupons on your favorite brands with Load2Card
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